Cause marketing tools are platforms and software solutions designed to help direct-to-consumer (DTC) brands implement and manage marketing campaigns that are tied to social causes or charitable initiatives. These tools assist in planning, executing, and tracking marketing efforts that align a brand's products or services with a social mission or cause. This could involve donation management, partnership facilitation with nonprofits, campaign analytics, and storytelling features to effectively communicate the cause to the audience.
For DTC brands, cause marketing tools are important as they enable them to authentically engage in social responsibility. This kind of engagement can strengthen brand values, build customer loyalty, and differentiate the brand in a crowded market. Consumers increasingly favor brands that demonstrate a commitment to social and environmental issues, making cause marketing a strategic approach to both business growth and societal impact.
Popular tools in this category include ShoppingGives and Kindful. ShoppingGives is popular for its seamless integration with e-commerce platforms, allowing brands to donate a portion of each sale to a charity of the customer's choice. This fosters a sense of customer participation and enhances the overall purchasing experience. Kindful, on the other hand, is well-regarded for its comprehensive donor management system and fundraising tools, making it ideal for brands looking to build and maintain relationships with charitable organizations and donors. Both tools are popular for their ability to facilitate meaningful connections between DTC brands and their chosen causes, enhancing brand reputation and customer engagement.
eCommerce is a place to connect a brand with their community. And often times, your community might be inclined to give back to a cause your business aligns with. Enable that using tools like Givz or Ecodrive. Here’s the full list.
A free plugin that offsets your carbon footprint at checkout. Their algorithm determines the exact cost of offsetting the emissions from manufacturing & shipping of each order - and customers have the option to check a box to make their order carbon neutral, usually adding 1-2% to their total.
ShoppingGives is your all-in-one impact strategy. Your customers shop as usual, with the added delight of being able to select a cause to benefit from their purchase – aligning their values, with your brand.
If you'e a D2C or ecomm brand using Shopify you need a feed management tool (like Flexify) to generate a feed file. These feed files are essential for running ads on Meta, Snapchat, Tiktok, and a host of other channels. Instead of connecting your store using 3rd party apps to generate a feed file, you can now use Marpipe to directly integrate with Shopify. This means: • No need to pay extra for 3rd party apps • You can Shopify revenue data to find and build better performing product sets (no more wasted ad spend on low AOV products) • Easily Import Shopify Metafields: Access the full breadth of product info (think ratings, review counts, special images) from your PDP (more info = more personalized ads) • Quicker Feed Sync Times
AiTrillion is an all-in-one Shopify marketing automation platform designed to unify email marketing, loyalty rewards, web push, product reviews, SMS, AI-powered segmentation, and more—helping D2C brands personalize at scale and boost customer engagement across every touchpoint.
ROAS AI is an AI-powered performance marketing tool that requires zero daily management, optimizing campaigns in the background and guaranteeing a 25% or greater improvement in ROAS.
Everything you need to build a better D2C brand, business and tech stack.
