Cohort analysis tools allow D2C brands to group customers based on shared characteristics or behaviors and analyze their performance over time. This helps brands track how different customer segments behave after specific marketing efforts or product launches. By understanding customer behavior in cohorts, brands can tailor retention strategies and improve long-term engagement. It’s a powerful way to dig deeper into customer trends and refine marketing strategies.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Business intelligence, built for ecommerce. Connect, transform and visualize all your data in one place. Get powerful insights to grow your business through intuitive dashboards, automated reports and more.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.
Everything you need to build a better D2C brand, business and tech stack.
