What is Source Medium?

Source Medium is a data platform built to help omnichannel businesses centralize and activate their data. It provides advanced data infrastructure, movement, and transformation tools, allowing brands to access, standardize, and use their data across various systems. By offering automated data pipelines and integrations with over 50 platforms, Source Medium ensures seamless data management, empowering businesses to make informed decisions with a single source of truth.

What It Solves for Brands

Source Medium helps omnichannel businesses overcome the complexities of data management by automating data extraction, transformation, and integration. Instead of dealing with manual data collection and static spreadsheets, brands gain real-time access to reliable, standardized data, enabling them to generate actionable insights, streamline operations, and enhance performance across sales and marketing channels. Source Medium’s platform is particularly effective for businesses that rely on multiple channels for growth, offering a comprehensive view of their data in one place.

Data Extraction

Source Medium simplifies data extraction with integrations for over 50 platforms, including Shopify, Amazon, and Stripe. Brands can easily connect their omnichannel data sources to create efficient pipelines that extract valuable data for use across their organization. This ensures that no data is lost, and brands can harness the full potential of their information.

Data Storage

The platform provides secure, reliable data storage, creating a standardized database that’s always accessible. Brands can safely store their data and move it effortlessly between platforms, ensuring flexibility and ease of use. Source Medium ensures that stored data remains organized and ready for immediate analysis or integration with third-party tools.

Data Transformation

Source Medium’s proprietary data transformation process is designed specifically for omnichannel businesses. It normalizes, aggregates, and enriches data, ensuring accuracy and consistency across all channels. The platform automatically identifies and corrects data discrepancies, ensuring that brands can trust their data for decision-making.

Data Aggregation and Enrichment

Beyond simple aggregation, Source Medium enhances raw data through cross-referencing, filling gaps, and unifying disparate reports. This enrichment process results in greater UTM coverage and more comprehensive insights, giving businesses a clearer understanding of their performance.

Data Activation

Source Medium allows brands to activate their data in a way that suits their specific needs. Whether brands prefer direct data access, visualization through Source Medium’s hosted reports, or integrating their data with third-party tools, the platform offers flexibility in how data is consumed. Brands can connect their data to AI models, predictive analytics, and other applications to drive growth.

Omnichannel-Specific Data Management

The platform is built for omnichannel businesses, offering tailored solutions for tracking sales and marketing data. It provides segmentation and insight into various touchpoints, ensuring that brands have a complete picture of their performance across channels. This helps businesses optimize their strategies and ensure customer data is used effectively.

Integration with Third-Party Tools

Source Medium integrates seamlessly with various third-party tools, such as Business Intelligence software, Media Mix Modeling vendors, and AI/ML models. This integration enables brands to extend the utility of their data, leveraging advanced analytics and intelligent automation to enhance business outcomes.