E-commerce tools are comprehensive software solutions designed to facilitate various aspects of online retail operations for direct-to-consumer (DTC) brands. These tools cover a wide range of functionalities, including website creation and management, shopping cart integration, payment processing, inventory management, and customer service. They provide an all-in-one platform to manage online sales, streamlining the process from product listing to order fulfillment.
For DTC brands, e-commerce tools are indispensable. They simplify the complexities of online retail, allowing brands to focus on product development and marketing. These tools enable efficient management of digital storefronts, ensuring a smooth and satisfying shopping experience for customers. With features like analytics and SEO optimization, they also help brands in understanding customer behavior and improving their online presence.
In this category, Shopify and WooCommerce stand out. Shopify is popular for its user-friendly interface and extensive range of features, catering to both small startups and large enterprises. Its ease of setup and scalability make it a go-to choice for many DTC brands. WooCommerce, a plugin for WordPress, is known for its flexibility and customization options, appealing to brands looking for a tailored e-commerce solution. Both Shopify and WooCommerce are favored for their robust capabilities and reliability, making them essential tools for successful e-commerce operations.
To get started in eCommerce you need a robust infrastructure. Shopify provides the most popular solution out there, but others likes WooCommerce are still powering powerful stores. Also check out the different tools in the headless space like Swell that might be worth considering.
FERMÀT is a powerful user journey optimization platform that empowers direct-to-consumer brands to create unique, personalized shopping experiences for every customer. Through features like Segmented Shopping, Embeddable Buying, Smart Customization, and Automatic CRO, FERMÀT enables brands to deeply understand their audience, deliver hyper-targeted experiences, and drive continuous optimization - all without extensive development resources.
PostPilot is THE direct mail platform for digitally native brands. Think Klaviyo or Meta for direct mail. PostPilot's full funnel solution helps you increase retention & LTV, convert more site visitors into customers, and hyper-target cold prospects by leveraging their industry-leading data and groundbreaking AI targeting. PostPilot makes it fast & easy with native ecom integrations, done-for-you strategy, setup, creative & optimization, plus real-time ROI dashboards. Cut through the digital clutter and beat rising ad costs. 1-800-D2C members receive 15% off their first 3 months of PostPilot! Your mail could be in your customer’s hands by next week.
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Webflow commerce is becoming a serious competitor to Shopify. They also boast the ability to create a fully functioning website without touching code, but in addition to that - they pride themselves on giving you the ability to create unique commerce experiences for your customers.
WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. With just a few clicks, your WordPress website turns into a fully-functional e-commerce website.
Magento is an eCommerce platform. Magento gives you the power to create unique and engaging shopping experiences. Enjoy rich, out-of-the-box features, an unlimited ability to customize, a flexible headless architecture, and seamless third-party integrations.
BigCommerce is an eCommerce solution that runs on its own servers — so you don’t have to buy web hosting or install anything on your computer to use it. With tons of built-in features, data tools, and more, BigCommerce is best for large or fast-growing businesses.
BIG Digital Downloads enables you to sell digital products on your Shopify store, allowing customers to download files securely after purchase. Manage and deliver digital content easily, including e-books, software, and media files. Expand your product offerings and cater to digital customers with BIG Digital Downloads’ reliable delivery solutions.
Buy Me Button allows you to add customizable "Buy Now" buttons to your Shopify store, enabling customers to make quick and easy purchases. Integrate purchase buttons seamlessly into your product pages, blog posts, and other areas of your site. Enhance your store’s sales potential and provide a straightforward buying experience with Buy Me Button’s flexible button options.
Everything you need to build a better D2C brand, business and tech stack.
