Push notification platforms and tools are integral for direct-to-consumer (DTC) brands looking to engage and re-engage customers effectively. These tools enable brands to send timely, personalized messages directly to a user's device, even when they are not actively using the brand's app or website. Push notifications can range from product launch announcements and special offers to cart abandonment reminders and customer feedback requests.
The significance of push notifications in the DTC sector is considerable. They serve as a direct communication channel, cutting through the clutter of email and social media. Well-crafted push notifications boost customer engagement, drive traffic back to the brand’s digital platforms, and can significantly increase conversion rates. The key is to deliver value and relevance in these messages, ensuring they resonate with the recipient.
Notable tools in this realm include OneSignal, known for its wide-ranging push notification capabilities across various platforms, and PushOwl, which specializes in web push notifications for e-commerce sites. Another popular platform is Airship, offering advanced segmentation and personalization features for targeted push campaigns. By utilizing these push notification tools, DTC brands can maintain an ongoing, engaging dialogue with their customers, fostering loyalty and driving repeat business.
Certain D2C brands are very reliant on impulsive purchases and push notifications help them convert such customers at a higher rate. Tools like Fera and Fomo come to mind for this. But you also have more integrated solutions like Intercom to help you achieve this functionality across multiple touch points.
Pushowl is a web push notifications tool built to make abandoned cart recovery a breeze. Target desktop and mobile visitors by sending notifications after they have left your store (retargeting).
Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.
Fomo is an ecommerce tool to increase on-site conversion rate. When you install it on your website, users will see popups (most often on the bottom left of their screen) showing you that other people have recently placed an order on the website, hence the name "FOMO".
Wallet Passes that are built for eCom and retail. You can reach your customers online + in-store, and drive conversions with branded Apple and Google wallet passes. Utilize push notifications and seamless referrals to build brand loyalty.
Earn customer trust with powerful social proof widgets. Get more reviews with customizable request campaigns and optimize conversions with intelligent research tools.
Everything you need to build a better D2C brand, business and tech stack.
