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Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.

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Liquid IV

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Liquid IV

Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.
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Learn More About Liquid IV

What Is Liquid I.V.?

Liquid I.V. is a direct-to-consumer hydration brand that offers electrolyte drink mixes designed to enhance hydration and wellness. Founded by Brandin Cohen, Liquid I.V. leverages Cellular Transport Technology (CTT) to deliver hydration more efficiently than water alone. The brand's mission is to provide effective, science-backed hydration solutions that improve health and performance while supporting global water initiatives.

Liquid I.V.'s Hero Products

One of Liquid I.V.’s standout products is the Hydration Multiplier, a drink mix that delivers hydration to your bloodstream faster and more efficiently than water alone. Formulated with a precise ratio of electrolytes, glucose, and water, the Hydration Multiplier is designed to help combat dehydration and improve overall wellness. Available in various flavors like Lemon Lime, Passion Fruit, and Acai Berry, this product is perfect for athletes, travelers, and anyone in need of quick hydration.

Another popular item is the Energy Multiplier, which provides a natural energy boost with the help of matcha, guayusa, and ginger. This drink mix combines hydration with sustained energy release, making it ideal for long workdays, workouts, or travel. The Energy Multiplier supports alertness and endurance without the crash associated with traditional energy drinks.

Liquid I.V. also offers the Sleep Multiplier, a nighttime drink mix that promotes restful sleep with ingredients like melatonin, L-theanine, and valerian root. This product is designed to help users fall asleep faster and wake up feeling refreshed, making it a valuable addition to a bedtime routine.

Fun Fact About Liquid I.V.

A fun fact about Liquid I.V. is that the brand is deeply committed to global hydration initiatives. For every purchase made, Liquid I.V. donates a serving to someone in need around the world. To date, the company has donated millions of servings to communities facing water scarcity and natural disasters, demonstrating a strong commitment to making a positive impact on global health and wellness.

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