AB Tasty is a leading experience optimization platform (EOP) designed to help businesses improve conversion rates and customer experiences through A/B testing, feature experimentation, and personalization. The platform empowers marketing and product teams to optimize digital experiences across websites, mobile apps, and connected devices using sophisticated testing methods combined with easy-to-use tools. Trusted by over 1,000 brands, AB Tasty provides flexible experimentation capabilities and actionable insights to enhance customer engagement and business performance.
Many brands struggle to balance innovation and optimization while minimizing risk. AB Tasty solves this by offering a comprehensive set of tools for A/B testing, feature management, and personalization that helps businesses make data-driven decisions without sacrificing user experience. From simple split tests to complex multi-channel experiments, AB Tasty empowers brands to continuously improve their digital experiences, ensuring high-quality, personalized customer interactions while driving conversion and revenue growth.
AB Tasty’s A/B testing solution enables businesses to experiment across web, mobile, apps, and connected devices. It supports A/B, multivariate, split, and multi-page tests, allowing brands to test hypotheses quickly and make data-backed decisions. Powered by a Bayesian statistics engine, users can safely run tests with real-time feedback, ensuring that changes are implemented with confidence.
AB Tasty’s feature experimentation tool allows product and development teams to test new features across various channels without compromising performance. It supports server-side A/B testing and provides feature flags that help control feature releases and mitigate risks by automatically rolling back underperforming features. This allows businesses to accelerate go-to-market strategies while minimizing risks.
With AB Tasty’s content personalization platform, businesses can tailor experiences to individual visitors based on their behavior, interests, and engagement level. The platform offers advanced audience segmentation, targeting, and the ability to create personalized experiences across multi-page campaigns. This helps brands engage users at every step of their journey and boost conversion rates.
AB Tasty’s EmotionsAI feature reduces neutral test results by analyzing the emotional impact of experiments. By understanding the emotional needs of users, businesses can create more meaningful and impactful experiences that resonate with their audience, leading to higher engagement and conversions.
AB Tasty’s rollouts enable teams to release new features progressively, testing them on subsets of users while monitoring their impact on KPIs. Automatic rollbacks can be triggered if predefined metrics worsen, minimizing risk and ensuring high-quality feature releases. This helps brands continuously improve without compromising user experience.
What makes AB Tasty different from other experimentation platforms?‍
AB Tasty provides an all-in-one platform for A/B testing, feature management, and personalization. Its easy-to-use tools combined with advanced experimentation capabilities allow teams to optimize experiences across all channels and devices, making it a flexible solution for brands at any stage of growth.
Can AB Tasty handle both client-side and server-side testing?‍
Yes, AB Tasty supports both client-side and server-side experimentation, allowing businesses to run tests on front-end interfaces as well as backend infrastructure without impacting site performance.
Is AB Tasty suitable for large-scale enterprises?‍
Yes, AB Tasty is designed to scale with businesses, offering robust performance, a global content delivery network, and an event-driven data platform that supports millions of events daily. It is trusted by large brands across industries to optimize their digital experiences at scale.
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