Aavrani

What is Aavrani?

Aavrani, a skincare brand founded by Rooshy, a first generation Indian-American who grew up in the suburbs of Detroit in 2017, is a blend of age-old Indian rituals with modern science. The brand focuses on creating high-performing, natural skincare products inspired by traditional Indian practices and ingredients. 

Aavrani’s product line includes items such as cleansers, serums, and moisturizers, formulated with ingredients like turmeric, neem, and coconut milk. The brand emphasizes sustainability and ethical sourcing. It aims to provide effective skincare solutions while honoring cultural heritage.

Aavrani’s hero product - Glow Activating Exfoliator 

Aavrani’s hero product is their Glow Activating Exfoliator. It is a 2-in-1 mask and scrub that combines traditional Indian ingredients such as organic turmeric, neem, jojoba, and raw manuka honey with modern science. It helps to brighten and even out skin tone, reduce the appearance of dark spots, and provide a radiant glow. 

The ingredients used are known for their purifying and anti-inflammatory properties. It is free from parabens, mineral oil, silicones, PEGs, microplastics, petroleum, formaldehyde donors, or animal cruelty. The exfoliator is suitable for all skin types including sensitive skin. 

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Where to buy Aavrani’s products

Aavrani’s skincare products are sold both offline and online, for easy accessibility. While their website is best suited to address your skin concerns and guide you to the right product, you can purchase them from: 

• Their D2C website 
• Amazon
• Sephora 
• Beauty and skincare online retailers and boutiques 

Fun facts about Aavrani

Here are some lesser known facts about the brand: 

• Founder's Inspiration: Caught in the crosshairs of multiple cultures, Rooshy, a first generation Indian-American decided to step into the traditional ways of beauty from the times of her grandmother, dredge out the miraculous magic potions and lotions and present it with a mix of science.
• Clinical Backing: This brand relies solely on the use of traditional ingredients. All of their products are backed by clinical research. They are the perfect amalgamation of ancient wisdom and modern science.
• Clean Beauty Commitment: Aavarni adheres to strict clean beauty standards. They avoid the use of harmful chemicals and ensure they are free from parabens, sulfates, and synthetic fragrances.
• Holistic Approach: Aavarni also promotes a holistic approach to beauty, encouraging healthy lifestyle practices such as balanced nutrition, regular exercise, and mindfulness. ‍
• Social Impact: The brand is closely associated with various social causes like women’s education and empowerment. A portion of their profit is donated to organizations like the Shanti Bhavan Children’s Project, which endeavors to provide education to underprivileged children in India.