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Goop is a curated online marketplace focused on the intersection of lifestyle and wellness.

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Goop

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Goop

Goop is a curated online marketplace focused on the intersection of lifestyle and wellness.
Learn More

Learn More About Goop

What Is Goop?

Goop is a wellness and lifestyle brand that offers a wide range of products, from skincare and beauty to fashion and wellness. The brand is known for its curated selection of high-quality, luxury items that promote health, beauty, and a balanced lifestyle.

Goop’s Hero Products

Goop’s hero product is the GoopGlow Microderm Instant Glow Exfoliator, a powerful exfoliating treatment that leaves skin smooth and radiant. Another popular item is the GoopGenes All-in-One Nourishing Face Cream, known for its hydrating and anti-aging properties. The brand also offers the G.Tox Ultimate Dry Brush, which promotes lymphatic drainage and exfoliation.

Founder of Goop

Goop was founded by Gwyneth Paltrow, who started the brand as a weekly newsletter and has since grown it into a leading lifestyle and wellness brand.

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