StoreHero

What is StoreHero?

StoreHero is a profitability platform that gives ecommerce brands a real-time, unified view of their sales, marketing, and cost data. Built for DTC operators and agencies, StoreHero shows not just what’s driving revenue—but what’s actually profitable. From campaign performance to product margins and order-level analysis, it helps brands scale smarter by surfacing the metrics that matter most.

What it solves for brands

Most ecommerce teams are flying blind—tracking top-line sales across disconnected tools without knowing what’s really working. StoreHero brings clarity to the chaos by showing you your Breakeven ROAS by product, your most profitable SKUs, and the true margin on every order. Whether you’re chasing a ROAS target or dialing in your free shipping threshold, StoreHero turns guesswork into decisions.

Profit by product and order

StoreHero lets you input or sync product costs directly from Shopify, so you can track profit margins at the SKU level. See which products are lifting your bottom line and which orders may be unprofitable due to discounts, shipping fees, or low-margin bundles. Understand exactly where your profit is made—and where it’s leaking.

Use profitability metrics as a daily success signal

StoreHero sends a daily snapshot of your key metrics via email, so you’re never in the dark about your business health. Pin what matters most—ROAS, Contribution Margin, Gross Profit, Net Profit—and track your performance through a built-in profit & loss view. It’s built for operators who want clarity without digging into spreadsheets.

Integrates with your sales, marketing, and cost stack

StoreHero connects to Shopify, WooCommerce, Magento, BigCommerce, Meta, Google Ads, TikTok, Klaviyo, Google Analytics, Search Console, and more. Costs can be synced directly from Shopify, imported via CSV, or connected through Zapier—making it easy to centralize data and take action without wasting time on manual consolidation.

FAQs

What makes StoreHero different from other analytics tools?

StoreHero is built specifically to track profitability—not just revenue. It brings together product costs, ad spend, transaction fees, and other variable costs to give a real-time view of true performance across campaigns, orders, and products.

Does StoreHero integrate with my existing ecommerce stack?

Yes. StoreHero integrates with platforms like Shopify, WooCommerce, Magento, BigCommerce, Meta Ads, Google Ads, TikTok, Klaviyo, Google Analytics, and more. You can also import costs via CSV or sync through Zapier.

How does StoreHero calculate Breakeven ROAS?

StoreHero syncs or imports your product costs and ad spend to calculate each product’s unique Breakeven ROAS, so you can understand exactly when a campaign starts generating profit—not just sales.

Can StoreHero track profitability by order?

Yes. StoreHero analyzes every order by factoring in line item costs, discounts, transaction fees, and shipping—giving you a true profit margin at the order level.

Is there a reporting dashboard?

Yes, but StoreHero also delivers key performance summaries via daily email. It’s designed for busy operators who want fast, actionable insights without having to log in every day.

Do I need a developer to get started?

No. StoreHero is built for operators, not engineers. Setup is quick, and the platform offers guided onboarding to help you connect data sources and start seeing value right away.