Product insurance tools are software solutions designed for direct-to-consumer (DTC) brands, providing a way to offer insurance on products at the point of sale. These tools integrate with e-commerce platforms, allowing customers to opt for insurance coverage on their purchases. The coverage typically includes protection against damage, loss, or theft, ensuring customer peace of mind and enhancing the overall value proposition of the product.

For DTC brands, incorporating product insurance tools is a strategic move. It not only adds an extra layer of trust and security for the customer but also serves as an additional revenue stream. Offering insurance can differentiate a brand in a competitive market, potentially increasing customer satisfaction and loyalty. Furthermore, it demonstrates a brand's commitment to customer service and product quality.

Popular tools in this category include Extend and Mulberry. Extend is favored for its seamless integration with various e-commerce platforms and its straightforward claim process. It enhances customer confidence by providing easy-to-understand and affordable insurance options. Mulberry, on the other hand, stands out with its AI-driven platform that personalizes insurance offers based on the customer's shopping behavior and the product being purchased. This customization makes it particularly effective for DTC brands looking to offer tailored insurance solutions. Both Extend and Mulberry are popular because they provide straightforward, customer-centric insurance options, adding value to the purchasing experience in the DTC space.