Liquid Death is a completely unnecessary approach to bottled water. In fact, they strive to be unnecessary in everything they do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.
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Liquid Death is a direct-to-consumer beverage brand that offers mountain spring water packaged in tallboy cans. The brand is known for its bold, edgy marketing and commitment to environmental sustainability. Liquid Death’s mission is to bring clean drinking water to the masses while reducing plastic waste by using recyclable aluminum cans.
One of Liquid Death’s standout products is the Mountain Water, sourced from the Austrian Alps and packaged in recyclable aluminum cans. This water is marketed as a healthier, more environmentally friendly alternative to plastic bottled water. It’s available in both still and sparkling varieties.
Another popular item is the Sparkling Water, which offers the same high-quality mountain water with added carbonation for a refreshing, fizzy experience. It’s designed for those who prefer sparkling beverages but still want to reduce their environmental impact.
Liquid Death also offers branded Merchandise, including apparel and accessories that reflect the brand’s unique, rebellious identity. These items are popular among fans and help promote the brand’s mission of “murdering” plastic waste.
Liquid Death was founded by Mike Cessario.