Yana is a sleepwear brand known for its body pillow that elevates your sleep routine by inviting comfort and security into bed with you. Yana fits comfortably in a queen bed with 1 to 2 people and can be twisted into a decorative poof - or wrap around your torso for luxe lounging all day long.
Coop designs products to encourage functional, comfortable sleep so that every person can wake up and put their best foot forward every day. Their adjustable pillows are loved by almost all who try it.
Parachute believes that when we take care of our home, it takes care of us. That’s why Parachute makes premium quality sheets, towels, robes, rugs and all things soft and wonderful.
Direct-to-consumer (D2C or DTC) bedding brands are companies that design, manufacture, and sell bedding products directly to consumers through online platforms, bypassing traditional retail outlets. This innovative business model allows for closer customer relationships, enabling these brands to offer high-quality, luxurious bedding at more affordable prices.
Brands like Brooklinen and Parachute have led the way, focusing on premium materials, ethical manufacturing practices, and exceptional customer service. By selling directly online, these brands can quickly adapt to market trends and customer feedback, continuously improving their products. The D2C approach not only simplifies the buying process but also provides consumers with a transparent view of the product's journey from conception to delivery, enhancing trust and loyalty.
Among the leading direct-to-consumer bedding brands, Brooklinen and Parachute are celebrated for their commitment to quality, comfort, and customer satisfaction. Brooklinen offers a wide range of bedding products, from luxuriously soft sheets made from long-staple cotton to lightweight comforters, all designed with modern aesthetics in mind.
Parachute excels with its focus on natural materials and minimalist designs, offering everything from organic cotton sheets to eco-friendly mattresses. Both brands have garnered a loyal following by ensuring their products meet rigorous quality standards while maintaining ethical production practices. Their success is a testament to the power of direct engagement with customers, high-quality products, and a strong commitment to sustainability and ethical manufacturing.
The direct-to-consumer bedding category is currently experiencing several key trends. Sustainability is at the forefront, with an increasing number of brands focusing on eco-friendly materials and practices, from organic cotton and linen to responsible sourcing and manufacturing processes.
Personalization is another significant trend, with companies offering customizable bedding options that cater to individual preferences for materials, textures, and colors. Additionally, there's a growing emphasis on wellness and sleep health, leading to the development of products designed to enhance sleep quality, such as temperature-regulating fabrics and ergonomic pillows. These trends reflect a broader shift towards more conscious consumption, where customers seek products that not only offer comfort and style but also align with their values and contribute to their overall well-being.
Everything you need to build a better D2C brand, business and tech stack.
