Luxurious bed and bath products made from organic bamboo. Fabric that shares the feel of silk without being as shiny or slick, and gets softer with every wash.
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Ettitude is a direct-to-consumer bedding and sleepwear brand that specializes in eco-friendly, bamboo-based fabrics. Founded by Phoebe Yu and Kat Dey, Ettitude focuses on creating sustainable, luxurious, and high-performance products that promote better sleep and a healthier planet. The brand’s mission is to provide customers with comfortable, earth-friendly alternatives to traditional bedding and sleepwear.
One of Ettitude’s standout products is the Signature Sateen Sheet Set, made from 100% organic bamboo lyocell. These sheets are renowned for their silky-soft feel, breathability, and moisture-wicking properties. The Signature Sateen Sheet Set is also hypoallergenic and thermoregulating, ensuring a comfortable and healthy sleep environment.
Another popular item is the Bamboo Lyocell Comforter, which combines the softness of bamboo with the warmth and coziness of a traditional comforter. This comforter is designed to regulate body temperature, keeping you cool in the summer and warm in the winter. It’s also hypoallergenic and eco-friendly, making it a perfect choice for those with sensitive skin or allergies.
Ettitude also offers the Bamboo Lyocell Sleepwear Collection, featuring pajamas and loungewear made from the same luxurious bamboo fabric. These pieces are designed to be ultra-soft, breathable, and comfortable, providing the perfect combination of style and sustainability for a restful night’s sleep.
A fun fact about Ettitude is that the brand’s bamboo lyocell fabric uses 500 times less water and produces 52% less carbon dioxide than traditional cotton. This commitment to sustainability and innovation has earned Ettitude numerous awards and recognition in the eco-friendly and bedding industries.