What is Afterpay?

Afterpay is a "buy now, pay later" (BNPL) platform that allows shoppers to make purchases and pay for them in installments. It enables brands to offer flexible payment options, both online and in-store, giving customers the ability to pay in four interest-free installments or over six to twelve months for larger purchases. Afterpay is designed to improve the shopping experience by helping customers manage their budgets, while also driving higher conversion rates and average order values for brands. Trusted by millions of shoppers globally, Afterpay is a leading BNPL solution that empowers brands to reach new audiences and grow their sales.

What Does Afterpay Solve for Brands?

Brands looking to increase conversion rates, average order values, and attract more customers can benefit greatly from Afterpay. By offering flexible payment options, brands provide shoppers with more accessible ways to complete their purchases, leading to fewer abandoned carts and more sales. Afterpay also helps brands reach a broader audience through its app, driving customer discovery and repeat purchases. With Afterpay, brands get paid upfront while customers enjoy the flexibility of paying over time, making it a win-win for both parties.

Pay in 4 Interest-Free Installments

Afterpay’s flagship feature allows shoppers to pay for their purchases in four equal, interest-free installments over six weeks. This flexibility encourages customers to shop for more and make larger purchases without feeling the immediate financial strain. Brands benefit from higher conversion rates and larger average order values, all while getting paid in full upfront.

Pay Monthly Option

For higher ticket items, Afterpay offers a pay monthly option, allowing customers to spread their payments over six to twelve months. This gives shoppers even more flexibility and makes it easier for them to commit to bigger purchases. Brands that integrate this option can expect to see a lift in their average order values and provide a smoother shopping experience for customers.

In-Store Payments with Afterpay

Afterpay extends beyond the online experience with its digital Afterpay Card, allowing customers to use the “Pay in 4” feature in physical stores. By adding the card to their mobile wallets, shoppers can tap to pay in-store just like with any digital payment method. This brings the convenience of BNPL to brick-and-mortar shopping, offering brands an omnichannel solution that helps increase in-store sales and customer satisfaction.

Afterpay App for Shoppers

The Afterpay app is more than just a payment tool—it’s a shopping destination where customers can discover thousands of brands and millions of products. The app features curated round-ups, special deals, and personalized recommendations, keeping shoppers engaged and coming back for more. For brands, being featured in the Afterpay app can drive significant traffic and boost visibility, especially with Afterpay’s large user base.

Business Hub for Brands

Afterpay’s Business Hub gives brands a central dashboard to manage all aspects of their Afterpay integration. From tracking transactions and settlements to gaining deep insights into shopper behavior, the Business Hub helps brands optimize their workflows and make data-driven decisions. It streamlines daily operations and provides valuable shopper insights to help brands tailor their offerings and drive growth.

FAQs

How does Afterpay help brands increase sales?‍

Afterpay increases sales by allowing brands to offer flexible payment options that encourage customers to make larger purchases and pay over time. This reduces cart abandonment and boosts conversion rates, while brands receive full payment upfront.

Can Afterpay be used in-store?‍

Yes, Afterpay can be used in-store through the digital Afterpay Card, which customers can add to their Apple Wallet or Google Wallet. This allows them to tap and pay in 4 installments, bringing the same convenience of online BNPL to physical stores.

What benefits does the Afterpay app offer brands?‍

The Afterpay app helps brands reach new customers by featuring their products in curated round-ups and personalized recommendations. It serves as a data-driven shopping destination, providing brands with a powerful marketing platform to attract and retain shoppers.