D2C bra brands are addressing common issues in the lingerie market by offering better-fitting, comfortable, and stylish options directly to consumers. Brands like ThirdLove and Lively use data-driven approaches to create bras that fit a diverse range of body types. ThirdLove, for example, offers half-cup sizes and a detailed fit quiz to ensure a perfect fit. Lively combines comfort with modern designs, emphasizing inclusivity and body positivity. By focusing on direct sales, these brands can offer high-quality products at competitive prices while fostering a more personal connection with their customers.
Seamless, smooth, and comfortable underwear. In colors for every day of the week. All for $9 a pair.
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Bandier sells high-end women's activewear. Visit Bandier to shop performance bras and leggings for every workout, exclusive designer styles and collaboration.
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SKIMS is the culmination of Kim’s personal experience with shapewear. Whether the desire is to enhance, smooth, lift or sculpt, SKIMS provides superior options for all shapes and tones.
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Harper Wilde takes the B.S out bra shopping with a collection of fairly priced, high quality basics.
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Outdoor Voices is an activewear brand that is on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life,
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Honeylove believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high quality clothing and shapewear that can be worn with pride.
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Simple undergarments designed to make you feel more comfortable in your own skin. From the most comfortable wireless bras to super absorbent underwear - Knix exists to make you feel unapologetically free.
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Bras that look and feel great in every size. Made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better.
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ThirdLove empowers women to feel comfortable and confident in their everyday lives by making bras that fit perfectly, feel incredible, and look stellar.
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Perfect fitting bras designed exclusively for small boobs. No more awkward gaps or slipping straps. All of our bras are made to fit small chested women in all the right ways.
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CDLP is a Swedish design company with an expanding line of luxury men’s essentials, hand-crafted in Europe from sustainable, future-oriented fabrics.
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The Heist mission was born, to liberate women from disappointing underwear. By innovating against ignorance and creating against constriction, they believe underwear can be an instrument for progress.
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