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Best Casual Wear Brands

The casual wear category is perfect for DTC. Medium sized AOVs that customers don’t need to think too hard about (check out Jambys) The other cool thing is that apparel is simple to ship. Also, fashion trends change over time, and wardrobes follow their movements - that unlocks an endless stream of returning customers, something Everlane & Cuts are familiar with.
Crocs

Crocs™ shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite™, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love.

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Universal Standard

Size-inclusive elevated essentials. Quality-focused, fit-obsessed. Available for sizes 00 - 40.

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Talentless

Durable, fashionable and quality goods that last a lifetime.

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Lisa Says Gah

Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.

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Haute Hijab

Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.

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Arknit studios

Arknit is a knitwear brand that believes in sustainability as a mean of growth. They use only sustainable and natural fibres, they hand-pick the best Italian manufacturers that comply with its vision and values.

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Culture Kings

Culture Kings is more than just a streetwear retailer—it’s a global movement at the intersection of fashion, music, and sport. Known for its exclusive drops, high-energy in-store experiences, and a curated selection of premium brands, Culture Kings sets the standard for street fashion worldwide. From the latest sneakers and headwear to statement-making apparel, the brand blends hype culture with everyday wearability, attracting everyone from athletes to artists and trendsetters. Whether you’re after limited-edition pieces or timeless street style, Culture Kings is where fashion, culture, and individuality collide.

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Roark

Roark is a men's clothes, bags and accessories born on the road - inspired by the founders expeditions in search of Roark.

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AYR

AYR (pronounced 'air') stands for All Year Round. They design seasonless essentials for everyday life. Perfect premium pieces to make you feel comfortable and confident, season after season.

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True Classic

True Classic makes butter soft, affordable, high quality fitted premium tees for men.

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Malbon Golf

Malbon Golf is a lifestyle brand inspired by the game of golf.

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Soi Paris

Each Soi Paris piece of clothing hides long hours of work, in order to develop the perfect sewing pattern: sleek fit, easy-to-wear cuts, designed to suit a wide type of body shapes and ages.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Casual Wear Brands?

Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.

What Are The Best Direct-To-Consumer Casual Wear Brands?

Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.

What Are Current Trends In The Direct-To-Consumer Casual Wear Category?

The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.

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