Founded by women with sky-high standards, Lola makes period and sexual wellness products with you in mind. No mystery ingredients. Softer-than-soft period products with superior leak protection.
Hummingway patches are designed to help soothe period pain. Its first product, The Cycle Soother, provides a healthy, holistic option for powerful, purposeful self-care.
De Lune creates research-backed herbal and nutritional menstrual essentials, for a world where periods are a pleasure—not a problem.
Daye offers products rooted in science, and inspired by your intuition. They exist to raise the standards of women’s health by creating effective products and services that fit conveniently into women’s life.
Cheeky Bonsai is the female personal care company that makes UTI essential products including at-home UTI test kit, UTI drink mix, and UTI pan relief.
Personalized prenatals to optimize your fertility outcomes, delivered right to your door.
Ovira's period cramp relief device uses pulse therapy to stop cramp signals travelling to the brain, giving you instant relief from period cramps.
Totm offers period care made with organic and biodegradable materials. Good for you and for the planet.
Direct-to-consumer (D2C or DTC) female care brands are trailblazers in the personal care industry, providing products specifically designed for women's health and hygiene directly to their doorsteps. This innovative business model eliminates the middleman, offering a direct line between manufacturers and consumers. By harnessing the power of e-commerce, these brands offer convenience, privacy, and a personalized shopping experience.
They range from menstrual care products to fertility trackers, showcasing a commitment to addressing the comprehensive spectrum of women's health needs. The emphasis on quality, sustainability, and inclusivity sets these brands apart, ensuring every woman feels seen, understood, and catered to.
In the vibrant landscape of DTC female care, several brands stand out for their exceptional products, customer engagement, and commitment to women's health. Lola and Thinx have become household names, redefining the norms of menstrual care with their eco-friendly and innovative products.
Lola offers a customizable subscription service for organic cotton tampons, pads, and liners, prioritizing transparency and health. Thinx, on the other hand, champions period underwear designed to replace traditional menstrual products, emphasizing sustainability and comfort. These brands not only provide top-tier products but also foster communities around female health, empowering women with knowledge, support, and resources to navigate their health confidently.
The DTC female care category is witnessing a remarkable evolution, shaped by emerging trends that reflect changing consumer behaviors and values. Sustainability has taken center stage, with brands innovating to offer eco-friendly products that reduce waste, such as biodegradable pads and organic cotton products. Personalization is another key trend, as brands leverage technology to offer customized solutions that meet individual health needs and preferences.
Furthermore, there's a growing emphasis on holistic health, with products expanding beyond menstrual care to include sexual wellness, fertility, and menopause support, reflecting a broadening understanding of female health. These trends underscore a shift towards more conscious consumerism and a comprehensive approach to women's wellness, promising a future where female care is more inclusive, sustainable, and personalized.
Everything you need to build a better D2C brand, business and tech stack.
