Gym clothing has evolved from basic workout attire into a sophisticated blend of fashion and functionality. Today’s gym wear is designed to support optimal performance while ensuring comfort and style. Brands focus on using technical fabrics that enhance breathability, moisture-wicking, and flexibility, making them suitable for a wide range of physical activities.
Leading direct-to-consumer brands such as Gymshark and Fabletics have revolutionized the market with their trendy designs and targeted marketing strategies. Gymshark is celebrated for its body-sculpting collections that appeal to both serious athletes and fitness enthusiasts, while Fabletics offers personalized outfit selections based on user preferences and workout styles.
An interesting trend in this category is the increasing integration of sustainable practices. Brands are now emphasizing eco-friendly materials and ethical manufacturing processes to appeal to environmentally conscious consumers. This shift not only aligns with global sustainability efforts but also meets the growing demand for products that consumers can feel good about wearing.
Osaka World blends hockey heritage with modern lifestyle, offering durable, premium products with minimalist Japanese-inspired designs. Founded in 2011, the brand has become a global community for hockey enthusiasts, delivering versatile and functional gear for players and fans alike. With a focus on quality and simplicity, Osaka World celebrates the love of the game through its thoughtfully crafted collections.
TOOLS used
BYLT offers versatile, premium basics designed for an active, confident lifestyle. Their collection includes tailored apparel, footwear, and accessories that work for any occasion, from the office to workouts. With a focus on elevated designs and enhanced materials, BYLT supports go-getters with style that’s made to transition seamlessly throughout the day.
TOOLS used
Versa Gripps designs innovative workout grips that enhance performance and safety during weightlifting and strength training. Engineered for maximum grip strength and comfort, these grips help athletes lift more effectively while reducing the risk of injury. Trusted by professionals and fitness enthusiasts, Versa Gripps revolutionize the workout experience.
TOOLS used
Tempo is a smart home gym built with 3D sensors to track your motion, count your reps and improve your form.
TOOLS used
Gymshark is a fitness apparel & accessories brand from the UK. Consider them the next giant in the sportswear industry.
TOOLS used
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art.
TOOLS used
Outdoor Voices is an activewear brand that is on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life,
TOOLS used
Fresh Clean Threads delivers comfortable, stylish basics for men and women at affordable prices. Known for their high-quality tees, hoodies, polos, and more, the brand offers customizable packs and a subscription service for convenience and savings. Their mission is to help everyBODY look and feel great in classic essentials, without breaking the bank.
TOOLS used
The Rogue Fitness online store brings the leading strength and conditioning equipment to athletes around the world. From power racks, rigs, and barbells to shoes - You'll find everything you need to level up your routine.
TOOLS used
MIRROR offers the world’s first nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres.
TOOLS used
