Yana is a sleepwear brand known for its body pillow that elevates your sleep routine by inviting comfort and security into bed with you. Yana fits comfortably in a queen bed with 1 to 2 people and can be twisted into a decorative poof - or wrap around your torso for luxe lounging all day long.
Pedestal is a Danish interior brand known for its colorful, design-forward TV stands and home accessories rooted in Scandinavian tradition. Pedestal focuses on quality, functionality, and sustainability, and creates products that blend modern lifestyle trends with timeless design.
Blueland was founded with the belief that we shouldn’t have to sacrifice a clean home for a clean planet. Their mission is simple, make being eco easy with innovative products in reusable packaging that are convenient, effective and affordable.
Flooret is a flooring brand focused on delivering premium, durable, and stylish flooring options at accessible prices. They specialize in high-quality luxury vinyl planks (LVP) and engineered hardwood that balance design and durability. Flooret offers a wide range of styles, including the popular Modin LVP collection, known for its long-lasting wear and waterproof features, making it ideal for modern homes.
Stasher is an alternative to plastic bags. These reusable, resealable silicone storage bags come in a range of sizes and are ideal for storing food.
Dirty Labs is a laundry brand thats all about making its formula - and your clothes - clean. Its Bio Enzyme Laundry Booster was specially formulated to work alongside its detergents to tackle the dirtiest, smelliest laundry - all with biodegradable, nontoxic ingredients.
Direct-to-consumer (D2C/DTC) home supplies brands are companies that offer a wide range of essential products directly to consumers through online platforms or subscription services, bypassing traditional retail channels. These brands provide convenience and accessibility by delivering household essentials, such as cleaning supplies, kitchenware, home organization solutions, and decor items, straight to customers' doorsteps.
By selling directly to consumers, D2C home supplies brands can offer competitive pricing, innovative product designs, and personalized shopping experiences tailored to individual needs and preferences. Examples include brands like Grove Collaborative, Brandless, and Made In, which have gained popularity for their commitment to quality, sustainability, and customer satisfaction.
The best direct-to-consumer home supplies brands prioritize quality, functionality, and sustainability, offering innovative solutions to enhance everyday living spaces. Brands like Grove Collaborative stand out for their eco-friendly cleaning products, natural ingredients, and customizable subscription services, making it easy for customers to maintain a clean and healthy home while reducing their environmental footprint.
Similarly, Brandless offers a wide selection of essential home goods, pantry staples, and personal care items at affordable prices, with a focus on transparency, simplicity, and social responsibility. Made In specializes in premium kitchenware, including cookware, knives, and utensils, crafted with high-quality materials and precision engineering to elevate the cooking experience for home chefs and culinary enthusiasts.
Current trends in the direct-to-consumer home supplies category reflect consumers' increasing emphasis on sustainability, convenience, and personalized experiences. Eco-friendly products, reusable alternatives, and plastic-free packaging are gaining traction as consumers seek environmentally conscious options to reduce waste and minimize their carbon footprint. Subscription services and membership-based platforms are also on the rise, offering curated selections of home supplies, personalized recommendations, and recurring deliveries tailored to individual preferences.
Moreover, there is a growing demand for multi-functional and space-saving solutions that optimize living spaces, especially in urban environments where square footage is limited. As consumer lifestyles evolve, D2C home supplies brands are innovating with smart technology, modular designs, and sustainable materials to meet the needs of modern households and provide practical solutions for everyday living.
Everything you need to build a better D2C brand, business and tech stack.
