Onsen Towel specializes in luxurious, quick-drying towels inspired by Japanese bathing traditions. Made with premium cotton and a unique waffle weave, their towels offer superior softness and absorbency. Experience spa-like comfort at home with Onsen Towel’s high-quality products.
The Field Company makes lighter, smoother cast iron cookware. The closest living relative to vintage cast iron, an heirloom-quality kitchen tool you'll be proud to have on your stovetop.
Ooni is a global leader in portable pizza ovens, designed to cook authentic, restaurant-quality pizza in just 60 seconds. Founded by Kristian Tapaninaho and Darina Garland, Ooni revolutionized backyard cooking with versatile ovens powered by wood, gas, or electricity, reaching up to 950°F. With a commitment to innovation, community, and pizza perfection, Ooni offers an expansive range of ovens, accessories, and recipes to make high-heat cooking accessible for everyone.
Good looking, clean cooking. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.
Sprezz is a New York-based tabletop brand dedicated to creating colorful, whimsical glassware and tableware that encourages joy and everyday elegance. Inspired by the Italian concept of "Sprezzatura," meaning effortless style, the brand offers artist-designed collections with intricate details meant to add beauty and personality to any table setting. Founded by Anam Sadarangani, Sprezz also commits to social impact, donating 2% of all purchases to support meal plans for first-generation women of color in college.
Kencko transform fresh, organic fruits and veggies into handy single-serving instant smoothies. Each one contains about 80 calories, and gives the same nutritional benefits as 2 cups of fresh produce.
Âme Atendre™ is a luxury tableware brand dedicated to fostering meaningful human connection through thoughtfully curated products. By emphasizing timeless design, quality craftsmanship, and intentional gatherings, Âme Atendre™ inspires conversation and connection across differences. Each piece is crafted to elevate everyday moments and bring people closer together.
Direct-to-consumer (D2C or DTC) kitchen brands are pioneering a new wave in the culinary world by selling high-quality kitchenware and appliances directly to food enthusiasts and home chefs, without the traditional retail markup.
This innovative approach allows for a deeper connection with customers, offering personalized experiences and insights into the design and functionality of products. Brands like Material Kitchen and Made In have disrupted the market with their focus on craftsmanship, sustainability, and performance, providing professional-grade tools at accessible prices. Through direct sales, these brands offer more than just utensils and appliances; they deliver stories of tradition, design excellence, and a passion for cooking, directly to the doorsteps of culinary aficionados.
The best direct-to-consumer kitchen brands are distinguished by their commitment to quality, innovation, and customer satisfaction. Material Kitchen stands out for its aesthetically pleasing and functional cookware, designed to inspire and facilitate the joy of cooking. Their products are celebrated for their durability, ergonomic design, and eco-friendly materials. Made In elevates the cooking experience with professional-grade cookware and knives that blend quality with aesthetic appeal, making gourmet cooking accessible to home chefs.
These brands have set the bar high with their transparent manufacturing processes, direct engagement with customers, and dedication to improving the culinary experience at home. By focusing on customer feedback and continuous product improvement, they have cultivated a loyal following and set themselves apart in a crowded marketplace.
The direct-to-consumer kitchen category is marked by several compelling trends, driven by a growing interest in home cooking and sustainability. One significant trend is the focus on eco-friendly and sustainable products. Consumers are increasingly seeking out kitchenware made from recycled materials, sustainable sourcing practices, and products that promise durability over disposability. Another trend is the rise of smart kitchen technology.
DTC brands are integrating cutting-edge technology into their products, offering smart appliances and tools that enhance cooking precision, efficiency, and convenience. Personalization is also key, with brands offering customizable products and curated cooking experiences tailored to individual preferences and dietary needs. These trends underscore a broader movement towards mindful consumption, technological innovation, and a desire for a more personalized, engaging cooking experience at home.
Everything you need to build a better D2C brand, business and tech stack.
