A natural toothpaste, backed by science. Risewell is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of our tooth enamel and has been proven to strengthen and protect your teeth without fluoride.
A remedy for teeth grinders, Cheeky offers both soft and hybrid night guards, at any thickness and in any material.
SURI is an oral care brand that's redefining daily rituals with aesthetic, ethical, and convenient products that make taking care of yourself enjoyable.
Better oral health, made simple. Build a lifetime of good habits with Electric Brushes, Refillable Floss, Gum, and more for the whole family.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
From teeth whitening to enamel strength and sensitivity protection, this toothpaste duo delivers.
Bite believes that there should only be the good in toothpaste. Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in Bite's daily routines.
Clinically proven whitening formula to whiten teeth up to 10 shades in just 7 days for a bright smile that stays feeling healthy and happy.
Direct-to-consumer (D2C or DTC) oral care brands are companies that sell dental hygiene and oral health products directly to customers, predominantly through online channels. This model eliminates the need for traditional retail intermediaries, allowing these brands to offer innovative, often customizable products at competitive prices.
Companies like Quip and SmileDirectClub have made significant strides in this space, offering everything from electric toothbrushes and water flossers to at-home teeth straightening kits. By leveraging direct engagement with consumers, these brands are able to gather feedback and rapidly innovate, providing solutions that meet the unique needs and preferences of their customers. This approach not only enhances the buying experience but also educates consumers on oral health, making professional-grade care more accessible to everyone.
Among the best direct-to-consumer oral care brands, Quip stands out for its sleek, user-friendly electric toothbrushes and subscription-based model that ensures timely replacement of brush heads, fostering better dental hygiene habits. SmileDirectClub revolutionizes orthodontics with its at-home clear aligner therapy, offering a convenient and affordable alternative to traditional braces.
Both brands have distinguished themselves by prioritizing customer experience, from the simplicity of ordering to the transparency of their services. They not only provide high-quality oral care products but also engage customers with educational content, making dental care a more integrated part of daily wellness routines. Their success demonstrates the potential of D2C models to transform industries by focusing on innovation, convenience, and direct customer relationships.
The direct-to-consumer oral care category is currently experiencing several emerging trends. Personalization is a significant focus, with brands offering products tailored to individual oral health needs and preferences, such as custom toothpaste formulations and personalized dental care kits. Sustainability is another key trend, with a shift towards eco-friendly products like biodegradable toothbrushes and zero-waste packaging options.
Additionally, there's a growing emphasis on holistic oral health, leading to the introduction of products that contribute to overall wellness, such as probiotic supplements for oral microbiome balance and natural ingredient-based products. These trends reflect a broader consumer shift towards personalized, sustainable, and health-conscious living, driving innovation and growth in the D2C oral care sector.
Everything you need to build a better D2C brand, business and tech stack.
