Overtone makes conditioner that colors your hair. Simple, right? Wash in bold color right from your shower in less than 15 minutes.
Prose sells custom haircare products. Prose believes everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.
Bloom Robbins is a hair vitamin brand that offers gummies and capsules formulated with 26 ingredients to support healthy hair growth. Bloom's products are designed to nourish hair from within, resulting in visible improvements in hair quality, shine, and strength.
Function of Beauty is throwing out old approaches and old products—products that smell the same, look the same, and are made for the same people, with the same goals in mind. With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it.
INH Hair (Insert Name Here) offers a wide range of premium hair extensions, wigs, and styling tools, making it easy to achieve your dream hairstyle. Whether you’re looking for length, volume, or a complete hair transformation, INH has options that cater to every hair type and occasion.
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Gussi’s an innovative at home keratin-based smoothing treatment that leaves hair smoother, shinier and healthier than before. And, unlike many in-salon treatments, Gussi ditches the formaldehyde—a carcinogen that, if you can believe it, is found in most popular straighteners.
superzero is a high performance, zero waste haircare product line. Its shampoo bars strengthen and nourish hair and are plant-based, vegan, silicone-free, sulfate-free, palm-free, and free of plastic and microplastic, and 100% soap free.
Direct-to-consumer (D2C) shampoo brands are reshaping the hair care industry by selling their products directly to consumers, usually through online platforms, thus eliminating traditional retail middlemen. This innovative approach allows for a deeper and more personalized relationship with customers, offering them customized solutions for their specific hair needs.
Brands like Function of Beauty and Prose have become frontrunners in this space, leveraging algorithms and questionnaires to formulate unique shampoo and conditioner recipes that cater to individual hair types, goals, and preferences. This model not only fosters brand loyalty through personalized experiences but also enables companies to gather valuable customer data to continuously improve and tailor their offerings.
Among the standouts in the D2C shampoo sector, Function of Beauty and Prose distinguish themselves through their commitment to customization and quality. Function of Beauty takes pride in its fully customizable hair care products, allowing customers to choose their hair goals, fragrance preferences, and even the color of their shampoo and conditioner.
Prose offers a similar bespoke experience but adds a layer of sophistication with its in-depth consultation process, considering factors like scalp health, hair texture, and even environmental exposure to craft the perfect formula. These brands excel not just in creating high-quality, tailor-made products but also in building a shopping experience that feels genuinely personal and attentive to the unique needs of each customer.
The D2C shampoo category is currently witnessing several compelling trends, with sustainability and eco-consciousness leading the charge. Brands are increasingly focusing on environmentally friendly practices, from sourcing natural, non-toxic ingredients to adopting recyclable and refillable packaging.
Another trend is the rise of inclusivity, with companies broadening their product lines to cater to a diverse range of hair types and concerns, emphasizing that good hair care should be accessible to everyone. Moreover, the integration of technology into product customization and customer interaction is becoming more prevalent, offering consumers an even more personalized and engaging shopping experience. These trends highlight a growing shift towards more responsible, inclusive, and technologically enhanced hair care solutions in the D2C space.
Everything you need to build a better D2C brand, business and tech stack.
