Moroccanoil is a global leader in argan oil-infused beauty products, offering a comprehensive range of hair and body care solutions. Their products are designed to nourish, rejuvenate, and enhance the beauty of hair and skin, leveraging the natural benefits of argan oil to deliver superior results and a luxurious user experience.
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Scalpcare products that include a powerful + restorative scrub which supports a healthy growth mindset from your head to your heart.
Bloom Robbins is a hair vitamin brand that offers gummies and capsules formulated with 26 ingredients to support healthy hair growth. Bloom's products are designed to nourish hair from within, resulting in visible improvements in hair quality, shine, and strength.
Amika is a professional haircare brand that offers a range of shampoos, conditioners, styling products, and tools designed to cater to different hair types and concerns. Their products are formulated with high-quality ingredients and utilize advanced technologies to deliver effective solutions for issues like frizz, dryness, and damage.
dpHUE specializes in hair care products designed to maintain and enhance color-treated hair between salon visits. Their range includes color-boosting shampoos, conditioners, and glosses, all aimed at keeping your hair vibrant and healthy.
Direct-to-consumer (D2C) shampoo brands are reshaping the hair care industry by selling their products directly to consumers, usually through online platforms, thus eliminating traditional retail middlemen. This innovative approach allows for a deeper and more personalized relationship with customers, offering them customized solutions for their specific hair needs.
Brands like Function of Beauty and Prose have become frontrunners in this space, leveraging algorithms and questionnaires to formulate unique shampoo and conditioner recipes that cater to individual hair types, goals, and preferences. This model not only fosters brand loyalty through personalized experiences but also enables companies to gather valuable customer data to continuously improve and tailor their offerings.
Among the standouts in the D2C shampoo sector, Function of Beauty and Prose distinguish themselves through their commitment to customization and quality. Function of Beauty takes pride in its fully customizable hair care products, allowing customers to choose their hair goals, fragrance preferences, and even the color of their shampoo and conditioner.
Prose offers a similar bespoke experience but adds a layer of sophistication with its in-depth consultation process, considering factors like scalp health, hair texture, and even environmental exposure to craft the perfect formula. These brands excel not just in creating high-quality, tailor-made products but also in building a shopping experience that feels genuinely personal and attentive to the unique needs of each customer.
The D2C shampoo category is currently witnessing several compelling trends, with sustainability and eco-consciousness leading the charge. Brands are increasingly focusing on environmentally friendly practices, from sourcing natural, non-toxic ingredients to adopting recyclable and refillable packaging.
Another trend is the rise of inclusivity, with companies broadening their product lines to cater to a diverse range of hair types and concerns, emphasizing that good hair care should be accessible to everyone. Moreover, the integration of technology into product customization and customer interaction is becoming more prevalent, offering consumers an even more personalized and engaging shopping experience. These trends highlight a growing shift towards more responsible, inclusive, and technologically enhanced hair care solutions in the D2C space.
Everything you need to build a better D2C brand, business and tech stack.
