Function of Beauty is throwing out old approaches and old products—products that smell the same, look the same, and are made for the same people, with the same goals in mind. With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it.
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Function of Beauty is a personalized haircare brand that creates custom formulas based on individual hair types, goals, and preferences. The brand’s mission is to empower people to take control of their haircare routine with products that are tailored specifically to their needs.
The Custom Shampoo and Conditioner are the brand’s most iconic products, made to order based on an online quiz that identifies your hair’s unique needs. Customers can choose everything from the formula’s scent to its color, ensuring a completely personalized experience. Function of Beauty also offers custom treatments, including leave-in conditioners and hair masks, all designed to enhance the health and appearance of your hair. The brand’s commitment to customization and high-quality ingredients has made it a favorite among those looking for a tailored haircare solution.