What Is Slumberkins?
Slumberkins is a direct-to-consumer children’s brand that offers plush toys and educational storybooks designed to promote emotional wellness and social-emotional learning. Founded by Kelly Oriard and Callie Christensen, the brand focuses on creating products that help children develop essential skills such as empathy, resilience, and self-esteem. Slumberkins’ mission is to support the emotional development of children through engaging, therapeutic tools.
Slumberkins’ Hero Products
One of Slumberkins’ standout products is the Snuggler, a cuddly plush toy that comes with an accompanying storybook. Each Snuggler and book pair addresses a specific emotional theme, such as anxiety, self-expression, or gratitude. These products are designed to help children understand and navigate their feelings in a comforting and relatable way.
Another popular item is the Sleepytime Rhyme Book, a soothing bedtime storybook that promotes relaxation and bonding between parents and children. These books feature calming illustrations and rhythmic storytelling to create a peaceful bedtime routine.
Slumberkins also offers the School Readiness Kits, which are designed to prepare children for the transition to school. These kits include storybooks, plush characters, and activities that teach important skills like sharing, patience, and cooperation.
Founder of Slumberkins
Slumberkins was founded by Kelly Oriard and Callie Christensen.