Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art.
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Vuori Clothing is a direct-to-consumer activewear brand that blends performance and style to create versatile clothing for both men and women. Founded by Joe Kudla in 2015, Vuori draws inspiration from the California lifestyle, offering apparel that transitions seamlessly from workout to everyday activities. The brand’s mission is to empower people to live healthy, active, and fulfilled lives through high-quality, functional, and stylish clothing.
One of Vuori’s standout products is the Kore Short, designed for ultimate versatility and comfort. These shorts feature a breathable, quick-drying fabric with a built-in liner for support. With an athletic fit and multiple pockets, including a hidden phone pocket, the Kore Short is perfect for running, training, or casual wear.
Another popular item is the Performance Jogger, which combines style and function with its soft, stretchy fabric and tapered fit. These joggers are made from Vuori’s signature DreamKnit™ fabric, providing a comfortable and flattering silhouette. Ideal for workouts or lounging, the Performance Jogger has become a favorite among customers.
Vuori also offers the Ponto Performance Pant, which is known for its lightweight and ultra-soft fabric. These pants are designed for both active and leisure wear, featuring moisture-wicking properties and a relaxed fit. The Ponto Performance Pant’s versatility makes it suitable for yoga, travel, or simply relaxing at home.
A fun fact about Vuori Clothing is that the brand is committed to sustainability and ethical manufacturing practices. Vuori uses recycled materials in many of their products and packaging, and they partner with factories that meet high standards for environmental and social responsibility. This commitment to sustainability has earned Vuori a loyal following among eco-conscious consumers.