WHOOP creates wearables technology that tracks and analyzes strain, recovery, and sleep.
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WHOOP is a direct-to-consumer fitness and health tracking brand that offers a performance-focused wearable device designed to optimize training, recovery, and sleep. The brand focuses on providing detailed, actionable insights to help users improve their overall health and performance. WHOOP’s mission is to unlock human potential by providing personalized data and coaching based on individual physiological metrics.
The standout product of WHOOP is the WHOOP Strap, a lightweight, waterproof wearable that tracks various health metrics, including heart rate variability, sleep stages, and strain levels. The device provides personalized insights and recommendations to help users optimize their workouts, recovery, and sleep.
Another key feature is the WHOOP Membership, which offers access to the WHOOP app and its comprehensive analytics platform. This membership includes personalized coaching, data insights, and community support to help users achieve their health and fitness goals.
WHOOP also offers the Performance Assessment, a feature that evaluates users’ physical and mental performance over time, providing actionable feedback to improve overall well-being and athletic performance.
WHOOP was founded by Will Ahmed, who was inspired by his background in sports and physiology to create a device that provides deep insights into health and performance.