Best 8 Multi-touch Attribution Apps For Shopify

Multi-touch attribution tools allow D2C brands to credit multiple marketing touchpoints that lead to a conversion, not just the last interaction. This approach provides a more complete view of how different channels work together to influence a customer’s decision to purchase. With these insights, brands can better allocate resources across their marketing mix. Multi-touch attribution is essential for brands with complex customer journeys who want to maximize the impact of their marketing efforts.