Cassandra

Analytics

Web Analytics

Business Analytics

Languages:

English

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Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers

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Analytics

Cassandra

Self-service tool to run MMM analysis

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Build your Marketing Mix Model without technical skills with AI

Connect your data, run Data explorations, Train your Marketing Mix Model in few clicks thanks to AI.

Measure Online & Offline Media incremental ROI

Measure incrementality, discover what channel are wasting your budget and where you should allocate more budget.

Receive personalized media plans that maximize ROI

Leverage the budget allocator to receive media plans that tell you exactly how much to invest in each campaign type and how much revenue you are going to generate.

Featured Tool Case Study

Boscolo viaggi generates +45% revenue growth & +10% ROI

Boscolo Viaggi partnered with t2ó Italia and adopted Cassandra, an AI-based Marketing Mix Modeling software, to enhance its marketing measurement strategies post-COVID. By moving beyond GA last-click attribution, they gained comprehensive insights into seasonal impacts, budget allocation, and ROI across all media channels. As a result, the company achieved a remarkable 45% revenue growth, a 10% improvement in ROI, and a 27% increase in ad spend, showcasing the effectiveness of their data-driven approach. Cassandra's analytics also provided 98% prediction accuracy, allowing Boscolo to capitalize on unexpected market surges.

Boscolo viaggi generates +45% revenue growth & +10% ROI

Learn more about the tech stack integrations that Cassandra offers below. Key integrations include Shopify and Klaviyo.

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Shopify

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Platform

Klaviyo

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Email & SMS