What is Braze?

Braze is a powerful customer engagement platform that helps brands create meaningful and personalized experiences across various channels, including email, SMS, mobile apps, web, and more. Braze enables brands to manage real-time messaging and journey orchestration while leveraging first-party data to deliver personalized, impactful interactions at scale. From growing engagement to increasing conversions and driving retention, Braze empowers brands of all sizes to enhance their customer relationships through data-driven insights, cross-channel marketing, and seamless journey orchestration.

What Does Braze Solve for Brands?

Braze offers a comprehensive platform for brands that want to unify their customer engagement efforts and create personalized experiences across all touchpoints. Whether a brand is focused on increasing engagement, driving conversions, or reducing churn, Braze helps streamline these efforts by consolidating messaging and data into one place. By utilizing real-time triggers, AI-driven insights, and cross-channel orchestration, brands can deliver the right message at the right time, ensuring a seamless customer experience across every interaction.

First-Party Data Activation

With Braze, brands can unlock the power of their proprietary data by integrating it from various sources, including data warehouses, CDPs, and other digital platforms. This allows brands to build unified customer profiles and segment audiences with ease, ensuring that every interaction is tailored and relevant. Through real-time data activation and secure distribution, brands can deliver highly personalized messaging and experiences at scale, driving deeper engagement and maximizing ROI.

Cross-Channel Messaging

Braze enables brands to meet their customers where they are by consolidating messaging across all channels, including email, SMS, WhatsApp, mobile apps, and more. This cross-channel approach helps brands expand their reach, improve engagement, and create cohesive, responsive customer experiences. With Braze’s intelligent delivery, brands can ensure that the right message is sent on the most effective channel, increasing conversions and reducing customer drop-off.

Journey Orchestration

Braze’s Canvas Flow simplifies journey orchestration with an intuitive, drag-and-drop interface that allows brands to create, experiment, and optimize customer journeys without the need for extensive technical support. Brands can trigger real-time journeys based on customer behavior, personalize interactions with dynamic content, and test various strategies to find the most effective approach. This helps brands move from static campaigns to intelligent, always-on journeys that continuously improve customer engagement.

BrazeAI™

BrazeAI™ enhances the platform's capabilities by leveraging machine learning and AI to optimize customer engagement strategies. From personalized content recommendations to automated decision-making, BrazeAI™ helps brands identify winning strategies and adapt customer journeys based on real-time data. This ensures that brands can continuously improve their engagement efforts, delivering impactful experiences that drive loyalty and long-term growth.

Reporting and Analytics

Braze provides in-depth reporting and analytics tools that allow brands to measure the success of their campaigns and customer journeys. Brands can track key metrics such as conversions, revenue, retention, and engagement across all channels, gaining a holistic view of their customer interactions. Customizable dashboards and audience segmentation tools make it easy for brands to uncover insights and double down on winning strategies, improving overall business impact.

FAQs

How does Braze help brands drive engagement?‍

Braze helps brands increase engagement by enabling them to create personalized, real-time messaging across multiple channels. By leveraging first-party data and AI-driven insights, brands can deliver relevant experiences that resonate with customers and keep them engaged.

Can Braze handle large-scale campaigns?‍

Yes, Braze is built to scale. Whether you’re sending millions of messages on a high-traffic day or managing complex customer journeys, Braze’s infrastructure ensures sub-second latency and reliable performance at any scale.

What channels does Braze support?‍

Braze supports a wide range of channels, including email, SMS, WhatsApp, mobile app messaging, web, and paid media. Brands can consolidate their messaging across all of these channels to create a cohesive, cross-channel experience for their customers.

How does Braze ensure data privacy and compliance?‍

Braze takes data security seriously, with certifications such as ISO 27001 and SOC 2 Type 2, as well as compliance with GDPR, HIPAA, CCPA, and other regulations. The platform provides robust privacy features to help brands securely manage their customer data while staying compliant with global privacy standards.