What is Disco?

Disco is a collaborative post-purchase ad network that connects over 1,000 brands with more than 80 million U.S.-based shoppers. With the Disco widget, brands are able to cross-sell their products to high-intent shoppers on the checkout page of complementary brands.

DiscoFeed

DiscoFeed is a premium pay-for-performance placement that lives on the Shopify checkout page. After people check out at brands with a similar audience as yours, they’ll be offered a collection of “Customers also love” products from your line. Think grooming tools on a men’s fashion site, or food and spices after buying cookware.

DiscoFeed lets you set your own CPA, so you only get charged when you get a conversation—at a price you’re willing to pay.

DiscoAudiences

DiscoAudiences are targeted groups of buyers from the 80M+ Disco Network. DiscoAudiences are brand loyal, spend more, and are comfortable with buying things online. These audiences can be imported to campaigns on Meta, TikTok, and Snap and help you achieve a higher ROAS through data based on purchases, not just clicks.

DiscoIQ

DiscoIQ leverages the Disco Network and its partner brand ecosystem to help you get dialed in on your ideal customer. You get new information and insights based on vetted brand partners and other growth marketers in the community, not random advice from DTC Twitter.

DiscoIQ facilities community discussions and helps you uncover potential partnerships—no cold emails or sales pitches.

What is Disco’s pricing?

Disco has several features and several tiers of pricing.

Disco, which includes a post-purchase survey tool, personalized shopper insights, and more is $50 per month, with your first month free.

DiscoFeed gives you access to the post-purchase cross selling feed on a pay-for-performance basis, so you only pay when you get a sale at a CPA that you define. Brands see a 20% CAC reduction compared to other channels.

DiscoAudiences is priced at $1,500 per month per channel with unlimited audiences, with a two-week free trial.

All Disco plans are month to month with no contracts.

Who uses Disco at a brand?

The person who uses Disco will vary depending on what feature you enroll in. Disco’s basic post-purchase survey and DiscoFeed will be most useful to retention and growth marketing teams because of the insights you’ll receive and the incremental revenue you can achieve by selling to customers of adjacent brands.

DiscoAudiences is best for marketing and finance teams, who will get access to better audiences on Meta, Snap, and TikTok and who can find an increase in ROAS and decrease in CPA, thus making your business more profitable and allowing your advertising efforts to yield more results.

Opinion: Is Disco worth it?

Disco has several different products, so it’ll depend on your target demographic, brand’s goals, and advertising spend. The company’s flagship product, DiscoFeed, only costs you when you make a sale, so there’s really no downside to joining the Disco Network and getting your brand in front of like-minded customers. It’s free impressions, if nothing else.

DiscoAudiences charges a monthly flat rate for each channel you use it with, so brands heavily spending on a platform like Meta, Snapchat, and TikTok could find it beneficial to get access to more targeted audiences and higher-quality traffic.

Regardless of your size, there’s likely a Disco product that can help your brand.