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Fairing

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Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
4.9
0
(188 reviews)
(0 reviews)

About Fairing

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
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Fairing Media

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Fairing Rating

4.9
0
(188 reviews)
(0 reviews)
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This Tool Is Not Verified
You can easily upgrade

Fairing Pricing

Fairing’s Starter plan at $49/month includes post-purchase surveys and data exports, while the 5K Orders plan at $149/month adds follow-up questions and 20+ integrations.
Basic
Best option
$1,500
per month
Unlimited Questions Unlimited Responses Expert-curated Question Bank 20+ Integrations Live Feed Customer View
Basic
Best option
$1,500
per month
Unlimited Questions Unlimited Responses Expert-curated Question Bank 20+ Integrations Live Feed Customer View
Basic
Best option
$1,500
per month
Unlimited Questions Unlimited Responses Expert-curated Question Bank 20+ Integrations Live Feed Customer View
Basic
Best option
$1,500
per month

Brands Using by Fairing

Bonafide

Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.

August

Ultra-comfy pads. 100% organic cotton and fully biodegradable — making them healthier for our planet and for you.

Beast

A meticulously engineered personal blender to help you add even more of the good stuff to your diet. Looks pretty sleek too.

Yellowpop

Yellowpop neon signs make any room come to life. Anyone came make their own LED sign with Yellowpop, but they also collaborate with artists like Keith Haring, Bobby Berk, Jonathan Adler and more.

Fussy

The sustainable deodorant backed by science. With plastic free refills and clean effective ingredients.

Brands Using by Fairing

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Granuella
Cilimandgarno

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Cilidgarno

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Edge & Em
Puyol

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Cilimandgarno

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Fairing Overview

What Fairing Is

Fairing is a post-purchase survey platform designed to transform post-checkout into a strategic data collection point. It enables brands to capture real-time, zero-party data through customizable surveys, offering actionable insights for attribution, personalization, customer research, and conversion rate optimization (CRO). Through its unique "Question Streamâ„¢," Fairing helps brands understand customer motivations and optimize marketing strategies based on direct feedback from buyers.

What It Solves for Brands

Fairing addresses the gap in customer attribution and behavioral data by providing brands with a tool to ask customers directly how they heard about them, what influenced their purchase decisions, and other key data points. This eliminates reliance on third-party data and platform-reported metrics, giving brands clearer, more accurate insights into their customer journey. Fairing helps brands make informed decisions about their marketing spend, improve customer experience, and boost long-term customer value (LTV) through continuous insights.

Question Streamâ„¢

Fairing’s Question Stream™ is a customizable survey tool that allows brands to ask targeted questions based on customer demographics, product purchases, or geography. This feature helps brands collect precise data in real-time and link customer feedback directly to transaction data, making it easier to optimize marketing strategies.

LTV Analytics

Fairing's LTV Analytics feature pairs customer feedback with historical order data to calculate accurate customer lifetime value (LTV) based on attribution channels. Brands can segment LTV data by acquisition channel or survey response, offering a granular view of which channels generate the highest value customers over time.

Frequently Asked Questions

What response rate should I expect?

Fairing typically observes an average response rate between 40% and 60%. Lower response rates can occur due to factors like pop-ups or slower loading confirmation pages.

How does the 14-day trial work?

Fairing offers a free 14-day trial where brands can immediately start gathering survey responses without any upfront cost.

Can I preview my questions before they go live?

Yes, Fairing allows you to preview questions via a link on the Question Stream setup page before making them live.

Can I cancel at any time?

Yes, you can cancel your Fairing plan anytime. Shopify merchants can easily remove the app from their Shopify account to cancel.

Fairing FAQs

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$100 OFF First Month
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