What Minisocial Is

Minisocial is a fully managed platform that pairs brands with micro-influencers to produce user-generated content (UGC) at scale. By managing the entire process—from campaign briefing to content delivery—Minisocial simplifies content creation while providing brands with fully licensed assets that can be used across a variety of channels, including social media, websites, ads, and more.

What It Solves for Brands

Minisocial solves the challenge of consistently generating authentic content that resonates with your target audience. By leveraging the creativity and reach of micro-influencers, brands can build social proof, boost ad performance, and organically grow their communities. The platform handles the influencer matching and content licensing process, making it easy for brands to access fresh, engaging content without worrying about expiring usage rights or complex contracts.

Mini License

The "Mini License" offered by Minisocial allows brands complete freedom in using the content created through their campaigns. This includes use across organic social media, paid acquisition channels, websites, and print, with no concerns about expiring rights or needing model releases. This license ensures brands can fully maximize the content they receive, legally and flexibly.

How It Works for Brands

Brands begin by creating a campaign brief, detailing their product, vision, and creative goals. Minisocial then selects micro-influencers who are a good fit for the project and invites them to participate. Once the influencers have received the product, they create and submit content, which is made available for the brand to download and use as it is delivered.

How It Works for Creators

When a campaign brief is received, Minisocial matches it with relevant creators from its database. These creators are invited to review the brief and opt in if they’re interested. After being approved by the brand, creators receive the product, create content aligned with the campaign, and submit it through the platform.

Pricing

Minisocial campaigns are fully managed and start at $2,000 for 25 micro-influencers. Brands pay per campaign, with no long-term commitments or additional fees. This makes Minisocial a flexible and accessible solution for generating high-quality, fully licensed UGC at scale.