What Is Revenue Roll?

Revenue Roll removes the pain points caused by Google and Apple’s restrictive privacy updates (3rd party cookie depreciation) with an AI powered cross-device identity graph and 1st party server-side tracking.

Revenue Roll’s identity resolution technology allows advertisers to retarget their site visitors’ even when they are initially anonymous. Their AI powered graph is able to tie names, email addresses, mailing addresses, and consumer attributes (age, gender, income, etc) to individual visitors so emails, landing pages, and audiences can be sent to the right person, at the right time, with the right message.

Capture Incremental Revenue

Revenue Roll helps direct-to-consumer brands like Caraway, Lalo, Baby Brezza, GoPuff, and Noonbrew identify high-intent visitors that initially bounced from their websites without converting.

Once identified, Revenue Roll provides everything you need to get them back shopping - name, email, address, phone number, age, gender, income, and more. Revenue Roll’s unique approach minimizes risk to your domain’s health and stays 100% compliant with all of the latest privacy rules.

Revenue Roll is more effective at retargeting than the traditional ad networks that have been unable to adapt to the new privacy changes. Their subscribers regularly see ROI greater than 3.0x and CPMs substantially lower than comparable spend on traditional ad networks. 

Transparency Drives Conversions Across Channels

Top direct-to-consumer brands leverage the Revenue Roll platform to understand who their visitors are, what they’re interested in, and how they should personalize messaging to deliver the most relevant customer experiences. 

Powering this identification and personalization is a first of its kind real-time CDP for brands to recognize linkages, activate information about prospects, and stream this data to their marketing channels. 

Revenue Roll has deep integrations with the most effective ecommerce activation channels, including Klaviyo, Sendlane, Yotpo, Meta, Google, Direct Mail Platforms, and more - for seamless real-time retargeting across channels.

Revenue Roll’s innovative approach utilizes a combination of server-side tracking (to store foundational 1st party data) and a cross-device identity graph backed by 3rd party data (to enrich and expand the use cases of the 1st party data collected) to maximize the data collected while maintaining 100% compliance.

Subscribers Get Exclusive Access To Ad Financing

Revenue Roll also offers ad financing for brands utilizing their identity resolution software in the form of a virtual credit card that the brands can use on ads (Meta, Google, TikTok, Amazon, etc)

The terms are built around brands’ advertising cycle and designed to optimize cash flow allowing you to choose the length (30-90 days) and type of repayment—weekly, monthly, or a balloon payment.

Small fees (0-6%) only accrue when the funds are used leading to transparent annual percentage rates (APR) - these typically range from 15% to 25%. This transparency generally contrasts with other financing services that may disguise their APRs behind flat fees or fixed rates, potentially misleading about the actual cost of the loan.

The Revenue Roll Difference

It’s no secret, identity resolution is a crowded space. There are generally three competitor types to Revenue Roll:

1st Party Data: These products mostly use brands’ first party data to identify anonymous traffic and enrich marketing channels (BlackCrow, Elevar, Blotout, etc) which is typically the safest path but least rewarding in terms of incremental revenue. These solutions are limited by a client’s own dataset alone and are capped at a lower identification rate.

3rd Party Data:These products mostly use third party data to add net new emails to your channels which drives strong incremental revenue but can be risky with regards to your domain’s health (e.g. Retention(dot)com, OpenSend, etc). These platforms generally are not able to combine 1st party data in realtime, or are reliant on singular data brokers, and thus commonly will prioritize less accurate data due to their limited budget or architecture. 

Blackbox: These are products where the brands have no access nor control over the emails that are sent on their behalf. They are often sent from a domain not affiliated with the brand so there is no risk for the brand’s domain but the content and messaging is out of their control.

Revenue Roll stands above these three competitor types by:

• Using first party data/server-side tracking as the foundation for all identification which maximizes compliance
• Enriching first party data with 3rd party data sourced from multiple reputable brokers to expand opportunities for identity linkages and activation 
• Connecting multiple devices back to a single persona to maximize identifications and build out a comprehensive CDP for brands
• Offering consumer profiles with demographic data to allow for in-depth personalization.
• Transparency in reporting both in-platform and through partners such as Klaviyo to show the dramatic increase in match rate and revenue vs competitors.