Shopify Subscriptions is a tool that enables eCommerce brands to offer subscription services directly from their Shopify store, enhancing customer loyalty and generating predictable revenue. Merchants can create customizable subscription plans for both digital and physical products, allowing customers to receive their favorite items on a regular basis, with options to pause, skip, or cancel their subscriptions as needed. The tool also includes features for offering subscription discounts, managing orders, and accessing performance reports, making it easier for businesses to track and optimize their subscription offerings.