Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
O POSITIV makes daily, dietary supplement gummy vitamins for different purposes like PMS, Digestion, and Immunity. O Positiv is on a mission to create healthy, better-for-you supplements in a category that has been historically overlooked.
Nutri Rich is a vitamins company made for skeptics like you. They pride themselves on honest sourcing, third party testing and showing their work.
A holistic approach to sleep wellness. Proper combines supplements and 1:1 coaching to help you sleep better.
JetFuel produces 5 individual filler free vitamins and 3 botanical teas to support the 5 core health functions; immunity, focus and concentration, sleep, anxiety and stress and beauty.
Real superfood gummies, none of the fake stuff. Part of a widespread conspiracy to trick you into being healthy.
GHOST pre-workout are supplements like no other, delivering energy, focus, and pump. Though they brand themselves as a sport supplement, they have built up a huge fan base in gaming.
Betterbrand makes science-backed supplements to help you live a more fulfilled, empowered, and balanced life. Betterbrand has three products: BetterLungs (respiratory & immune health), BetterMorning (alcohol & recovery aid), and BetterFocus (energy & focus).
rmdy was created to give anyone with a gut a preventative & proactive solution for short + long term digestive health that is efficacious, convenient, and delicious.
Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
ZBiotics® is an enhanced probiotic drink that breaks down an unwanted alcohol byproduct called acetaldehyde – the primary culprit behind rough mornings after drinking. Drink a ZBiotic just before going out or right before your first drink to enjoy the rest of your night and wake up feeling as good as new.
Give your eyes a rest with MTHK, this multivitamin and eye spray was formulated by specialists at Moorfields Eye Hospital to rejuvenate and protect screen-tired eyes.
Seed believes beneficial microbes can play a systems-wide role in human health. Their Daily Synbiotic is a gut health supplement that reflects a commitment to reclaim the term ‘probiotics’ for science and to establish a new standard.
Everything you need to build a better D2C brand, business and tech stack.
