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Best Bath & Body Brands

One of the most lucrative categories in eCommerce. It’s also partly why it’s one of the fiercest, competition-wise. Native’s paved the way for DTC success all the way to exit with deodorants. But newcomers like Soft Services are always around the corner to breathe new air into the space. And you can always take notes from the giants in the space such as Aesop.
Dr. Squatch

Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.

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Every Man Jack

Naturally derived and plant-based face & body care products for men, that deliver exceptional performance.

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Duradry

Duradry is the #1 solution for excessive underarm sweating. It's safe, affordable and effective. Duradry makes antiperspirant, body wash, body spray, and more!

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Bevel

Bevel offers grooming products ranging from hair, shave, body and skin. These products have been made and though-through by people of color and sold to people of color.

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Joi

Malaysian based deodorant and shower gel brand. Every single Joi product is made with 100% natural ingredients.

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Hawthorne

Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.

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Curie

Natural and effective body care products for humans in motion. Do more #withcurie.

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Salt & Stone

Salt & Stone is a unisex skin and body care brand from Los Angeles, California. We focus on natural, organic, cruelty-free ingredients and research the quality of each ingredient extensively, taking no shortcuts.

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Aesop

Skin, hair and body care products of the finest quality; they investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy.

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Mad Rabbit

Tattoo aftercare products, made with all natural and organic ingredients specifically combined for tattoos.

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Anese

Anese is the expert at products made for your booty. Their booty essentials are made to make that booty glow, shine and shimmer.

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Blume

Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Bath & Body Brands?

Direct-to-consumer (D2C or DTC) bath and body brands are redefining personal care by offering high-quality, ethically produced, and uniquely formulated products directly to consumers, bypassing traditional retail channels. This business model allows for a more intimate and transparent relationship between the brand and its customers, facilitating a deeper understanding of consumer needs and preferences.

Brands like Lush and Bathing Culture have risen to prominence within this space, championing the use of natural ingredients, eco-friendly packaging, and cruelty-free practices. These companies leverage online platforms to educate consumers on the benefits of their products, the importance of sustainability, and the impact of their purchasing choices, creating a loyal community of informed and conscientious shoppers.

What Are The Best Direct-To-Consumer Bath & Body Brands?

Among the best direct-to-consumer bath and body brands, Lush stands out for its commitment to freshness, ethical sourcing, and fighting animal testing, offering a wide range of handmade products that cater to various skin and hair types. Bathing Culture is renowned for its biodegradable formulas and refillable packaging, embodying a deep respect for the environment and promoting a more sustainable lifestyle. These brands excel by not only providing products that care for the body but also by advocating for practices that care for the planet.

Their success is built on a foundation of transparency, quality, and a genuine commitment to making a positive impact, resonating with consumers who prioritize both personal and environmental well-being.

What Are Current Trends In The Direct-To-Consumer Bath & Body Category?

The direct-to-consumer bath and body category is witnessing a surge in trends that reflect a growing consumer desire for wellness, sustainability, and personalized care. There is an increasing demand for products formulated with natural, organic, and ethically sourced ingredients, as consumers become more conscious of the environmental and health impacts of their choices. Personalization is also gaining traction, with brands offering bespoke skincare routines and products tailored to individual skin types and concerns.

Furthermore, sustainability practices are becoming a significant differentiator, with companies investing in eco-friendly packaging, zero-waste products, and circular economy models to minimize their environmental footprint. These trends highlight a shift towards more mindful consumption, where the values of wellness, sustainability, and personalized care converge to shape the future of the bath and body industry.

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