Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
Frank Body is a natural Australian skincare brand made from coffee that fights breakouts & fades marksYour bathroom will never be the same again.
Malaysian based deodorant and shower gel brand. Every single Joi product is made with 100% natural ingredients.
Who Gives A Crap is a feel good toilet paper, whose social and environmental mission is integral to the project.
Known for their bath & body products, as well as candles and pantry items, Flamingo Estate is committed to offering and growing socially and environmentally responsible goods and produce of the highest quality.
Direct-to-consumer (D2C or DTC) bath and body brands are redefining personal care by offering high-quality, ethically produced, and uniquely formulated products directly to consumers, bypassing traditional retail channels. This business model allows for a more intimate and transparent relationship between the brand and its customers, facilitating a deeper understanding of consumer needs and preferences.
Brands like Lush and Bathing Culture have risen to prominence within this space, championing the use of natural ingredients, eco-friendly packaging, and cruelty-free practices. These companies leverage online platforms to educate consumers on the benefits of their products, the importance of sustainability, and the impact of their purchasing choices, creating a loyal community of informed and conscientious shoppers.
Among the best direct-to-consumer bath and body brands, Lush stands out for its commitment to freshness, ethical sourcing, and fighting animal testing, offering a wide range of handmade products that cater to various skin and hair types. Bathing Culture is renowned for its biodegradable formulas and refillable packaging, embodying a deep respect for the environment and promoting a more sustainable lifestyle. These brands excel by not only providing products that care for the body but also by advocating for practices that care for the planet.
Their success is built on a foundation of transparency, quality, and a genuine commitment to making a positive impact, resonating with consumers who prioritize both personal and environmental well-being.
The direct-to-consumer bath and body category is witnessing a surge in trends that reflect a growing consumer desire for wellness, sustainability, and personalized care. There is an increasing demand for products formulated with natural, organic, and ethically sourced ingredients, as consumers become more conscious of the environmental and health impacts of their choices. Personalization is also gaining traction, with brands offering bespoke skincare routines and products tailored to individual skin types and concerns.
Furthermore, sustainability practices are becoming a significant differentiator, with companies investing in eco-friendly packaging, zero-waste products, and circular economy models to minimize their environmental footprint. These trends highlight a shift towards more mindful consumption, where the values of wellness, sustainability, and personalized care converge to shape the future of the bath and body industry.
Everything you need to build a better D2C brand, business and tech stack.
