Wiley Body is a plant-based baby skincare brand. Their signature formula is packed with all the good stuff for babies skin! Aloe Vera, chamomile, bearberry, vitamin E and so much more. Only the best for our littles.
A new generation of body spray: A prebiotic deodorant spray that fights bacteria and smells better than your “good cologne”.
Tattoo aftercare products, made with all natural and organic ingredients specifically combined for tattoos.
Known for their bath & body products, as well as candles and pantry items, Flamingo Estate is committed to offering and growing socially and environmentally responsible goods and produce of the highest quality.
Kopari Beauty is the first premium coconut oil-based beauty brand in the U.S. They make better-for-you,coconut-based skin, beauty and personal care products.
Malaysian based deodorant and shower gel brand. Every single Joi product is made with 100% natural ingredients.
From Botanical Spirits to Body Care products, Amass makes clean botanics for modern life. AMASS searches far and wide in the formulation of its products and uses only the finest premium ingredients.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Native creates personal care products that are better for your body. Every product we make is thoughtfully formulated to keep you feeling and smelling fresh. Clean ingredients & cruelty free.
Direct-to-consumer (D2C or DTC) bath and body brands are redefining personal care by offering high-quality, ethically produced, and uniquely formulated products directly to consumers, bypassing traditional retail channels. This business model allows for a more intimate and transparent relationship between the brand and its customers, facilitating a deeper understanding of consumer needs and preferences.
Brands like Lush and Bathing Culture have risen to prominence within this space, championing the use of natural ingredients, eco-friendly packaging, and cruelty-free practices. These companies leverage online platforms to educate consumers on the benefits of their products, the importance of sustainability, and the impact of their purchasing choices, creating a loyal community of informed and conscientious shoppers.
Among the best direct-to-consumer bath and body brands, Lush stands out for its commitment to freshness, ethical sourcing, and fighting animal testing, offering a wide range of handmade products that cater to various skin and hair types. Bathing Culture is renowned for its biodegradable formulas and refillable packaging, embodying a deep respect for the environment and promoting a more sustainable lifestyle. These brands excel by not only providing products that care for the body but also by advocating for practices that care for the planet.
Their success is built on a foundation of transparency, quality, and a genuine commitment to making a positive impact, resonating with consumers who prioritize both personal and environmental well-being.
The direct-to-consumer bath and body category is witnessing a surge in trends that reflect a growing consumer desire for wellness, sustainability, and personalized care. There is an increasing demand for products formulated with natural, organic, and ethically sourced ingredients, as consumers become more conscious of the environmental and health impacts of their choices. Personalization is also gaining traction, with brands offering bespoke skincare routines and products tailored to individual skin types and concerns.
Furthermore, sustainability practices are becoming a significant differentiator, with companies investing in eco-friendly packaging, zero-waste products, and circular economy models to minimize their environmental footprint. These trends highlight a shift towards more mindful consumption, where the values of wellness, sustainability, and personalized care converge to shape the future of the bath and body industry.
Everything you need to build a better D2C brand, business and tech stack.
