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Best Pantry Brands

The pantry category keeps expanding with brands like Fly By Jing & Omsom defining the playbooks for how to build hype & community as you find product-market-fit before taking on the big retailers. Here are the best players in the game.
Upright Oats

Upright is making a healthy alternative to milk. This instant oatmilk is rich with Vitamins like A, B12, and D along with 8g oat protein and 2g prebiotic fiber. Upright comes in flavors like chocolate, vanilla, and original.

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Liquid IV

Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.

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Oat Haus

The world’s first oat-based spread. Their original flavor has the warm, cinnamon taste of granola and the silky smooth texture of a nut butter.

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tbh

Snack TBH is an alternative nutella spread founded by actor Noah Schnapp. Snack TBH has 6g of protein and 50% less sugar than traditional brands. It's also vegan and made without palm oil.

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Yóu Yóu

Organically grown and sourced from the Hunan region, Yóu Yóu tea seed oil is natural, nutritious, and well-suited for high-heat Asian cooking.

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Kettle & Fire

Collagen-rich bone broths and soups that are packed with essential nutrients like protein. Make Kettle & Fire your tasty habit—that you can feel good about.

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Crafty Ramen

Ramen, delivered. Perfect for noodle enthusiasts, busy professionals or a fun date-night, Crafty's ramen kits are ready in 15 minutes and feature high-quality, locally sourced ingredients, with no artificial flavourings or seasonings.

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Acid League

Acid League makes flavor-tripping vinegars, drinks, sauces, and condiments to energize your cooking.

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Graza

Graza is high quality olive oil that tastes as good as it looks and comes in an easy-to-use squeezable container. Graza has two types of oil: cooking oil and extra virgin.

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Mid Day Squares

Mid-Day Squares is the chocolate bar you can feel good about eating. It's a functional chocolate bar packed with protein, whole food ingredients, and REAL chocolate.

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Noodie

Irresistible ramen that's rich with protein, packed with veggies and low in sodium. What more could you ask for.

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Noodelist

Delicious, Guilt-Free, Plant-Based, Low fat Noodles. One of the secrets to these tasty and healthy noodles is Moroheiya, a super plant that has been used in the kitchen since ancient Egyptian times.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Pantry Brands?

Direct-to-consumer pantry brands are revolutionizing the way we shop for our kitchen staples by offering high-quality, often artisanal and sustainably sourced food products directly to customers via online platforms. This model eliminates the middleman, allowing for fresher products, transparent sourcing, and a closer connection between producers and consumers. These brands often focus on niche markets, such as organic, non-GMO, gluten-free, or vegan products, catering to specific dietary needs and preferences. By leveraging social media and e-commerce, D2C pantry brands can quickly adapt to changing consumer tastes and trends, offering a personalized shopping experience that traditional grocery channels struggle to match.

What Are The Best Direct-To-Consumer Pantry Brands?

Among the best direct-to-consumer pantry brands are Thrive Market, Public Goods, and Misfits Market. Thrive Market specializes in organic and non-GMO foods, offering a wide range of pantry staples at reduced prices through a membership model. Public Goods stands out for its minimalist approach, providing a curated selection of high-quality essentials with an emphasis on eco-friendly packaging and sustainable practices. Misfits Market takes a unique approach to reduce food waste by delivering boxes of imperfect but perfectly edible fruits and vegetables, along with pantry items, directly to consumers' doors. These brands not only offer convenience and value but also align with consumers' growing desire for sustainability and health-conscious eating.

What Are Current Trends In The Direct-To-Consumer Pantry Category?

The direct-to-consumer pantry category is currently witnessing several key trends, including an increased focus on sustainability, personalized nutrition, and the rise of subscription models. Sustainability is a major driving force, with brands investing in ethical sourcing, eco-friendly packaging, and initiatives to reduce food waste. Personalized nutrition is another growing trend, as consumers seek out products tailored to their specific health needs and dietary preferences, such as keto, paleo, or allergen-free options. Subscription models are becoming increasingly popular, offering the convenience of regular deliveries and the ability to discover new products tailored to individual tastes. These trends reflect a broader shift towards more conscious consumption and a desire for a more customized, convenient, and ethical shopping experience in the pantry category.

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