Best Vitamin & Supplement Brands

Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value. According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments? There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand. In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Huel

Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.

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Nature's Pure Blend

Nature’s Pure Blend offers natural supplements designed to support overall health and well-being. Founded by someone who overcame health challenges such as anxiety and low energy, the brand focuses on providing clean, organic, and non-GMO products. Their offerings include supplements for heart health, gut health, and overall performance, all made with high-quality, vegan-friendly ingredients and no harmful preservatives.

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Daye

Daye offers innovative period care and vaginal health products, focusing on sustainability and science-backed solutions. Their products, like organic CBD tampons and at-home vaginal microbiome tests, are designed to improve women's health. Daye prioritizes transparency and quality, regularly testing for toxic metals and working with medical institutions to raise healthcare standards.

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Plant Fuel

Superfood-packed, vegan and plant based protein that fuels your active lifestyle. Dreamed up by athletes, formulated by doctors, and clinically proven for optimal performance.

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Lucky Lad

Lucky Lad makes a miracle hangover recovery gummy to make your mornings less miserable.

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Promix

Promix creates clean, all-natural dietary supplements to help you become the strongest version of yourself.

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Puresport

Lab tested, trusted and effective natural products to optimise sleep, focus, pain and energy.

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Innate

Take care of your gut with Innate supplements. Innate's Daily Synbioitic supplement is made with 9 science-backed live culture strains, sugar-free prebiotic and vegan vitamin D.

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Armra

ARMRA makes a nutrient-rich colostrum concentrate that protects, restores, and enhances immune health and cellular performance. Sourced from grass-fed cow’s colostrum, their products contain over 400 bioactive nutrients that support immune function, gut health, skin vitality, and more. Using their proprietary Cold-Chain BioPotent Technology, ARMRA ensures the nutrients are preserved in their most potent and bioavailable form.

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Athletic Greens

Athletic Greens is formulated with 75 vitamins, minerals and whole food-sourced ingredients, carefully selected for high potency and bioavailability. Their high efficacy greens powder provides daily support in 5 crucial areas of health.

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LMNT

LMNT is a brand that specializes in electrolyte drink mixes. These drink mixes are designed to help individuals replenish essential electrolytes lost during physical activity, particularly activities that involve sweating. Electrolytes are minerals like sodium, potassium, calcium, and magnesium, which play crucial roles in maintaining proper hydration and muscle function.

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Ryze Coffee

Ryze is a mushroom coffee product that blends organic coffee with six types of functional mushrooms: cordyceps, lion's mane, reishi, shiitake, turkey tail, and king trumpet. The mushrooms are sustainably grown in California and undergo a dual-extraction process to maximize the extraction of beneficial compounds. Ryze mushroom coffee is marketed as providing health benefits such as improved focus, energy, immunity, and digestion, while containing less caffeine than regular coffee.

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