Sustainable, American-made skincare inspired by ancient rituals.
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Aavrani, a skincare brand founded by Rooshy, a first generation Indian-American who grew up in the suburbs of Detroit in 2017, is a blend of age-old Indian rituals with modern science. The brand focuses on creating high-performing, natural skincare products inspired by traditional Indian practices and ingredients.
Aavrani’s product line includes items such as cleansers, serums, and moisturizers, formulated with ingredients like turmeric, neem, and coconut milk. The brand emphasizes sustainability and ethical sourcing. It aims to provide effective skincare solutions while honoring cultural heritage.
Aavrani’s hero product is their Glow Activating Exfoliator. It is a 2-in-1 mask and scrub that combines traditional Indian ingredients such as organic turmeric, neem, jojoba, and raw manuka honey with modern science. It helps to brighten and even out skin tone, reduce the appearance of dark spots, and provide a radiant glow.
The ingredients used are known for their purifying and anti-inflammatory properties. It is free from parabens, mineral oil, silicones, PEGs, microplastics, petroleum, formaldehyde donors, or animal cruelty. The exfoliator is suitable for all skin types including sensitive skin.
Aavrani’s skincare products are sold both offline and online, for easy accessibility. While their website is best suited to address your skin concerns and guide you to the right product, you can purchase them from:
Here are some lesser known facts about the brand: