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Creating yoga garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design.

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Alo Yoga

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Alo Yoga

Creating yoga garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design.
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Learn More About Alo Yoga

What is Alo Yoga?

Alo Yoga is an American athletic and leisure wear brand founded in 2007 by Danny Harris and Marco DeGeorge, with a major commitment to wellness-centric products. The brand is known to create yoga wear that binds together performance, luxury and the best of modern fashion. Their products range from athletic wear such as shorts, sports bras, and tops to leisure wear, knitwear, and footwear. Their headquarters situated at Beverly Hills, Los Angeles, features amenities such as gyms and yoga studios to promote the culture. 

Alo Yoga’s hero product: High-waist Airlift Leggings

Alo Yoga’s hero product is their highly popular High-Waist Airlift Leggings. The brand claims the product to be true to size, with high compression that makes for a snug fit. The product is known for its sleek fit and design as well as the comfort provided by its performance-enhancing semi-sheen fabric that is smooth and lightweight.

Including core and limited options, these leggings come in seven different colors and 6 different sizes. It has been decided for both high-intensity workouts as well as for everyday use making it a truly “studio-to-street” choice of style. The leggings are highly preferred by many fitness enthusiasts and yogis for daily wear.  

Alo yoga

Where to buy Alo Yoga products

Alo Yoga’s range is available across multiple channels to make it easier for their audience to purchase from them. Some of their customer touchpoints to order from include: 

  • Official Website
  • Amazon 
  • Nordstrom 
  • Revolve 
  • Carbon38 
  • Net-a-Porter 

Fun facts about Alo Yoga

Alo Yoga is a popular brand across the globe. While their products are popular, here are some other facts that you may not know of: 

  • Founders Background: Alo Yoga founders Danny Harris and Marco DeGeorge came from different backgrounds of expertise that gave the brand its unique vision. Danny Harris comes from a fashion and designing background and Marco DeGeorge was an expert at business and marketing.
  • Origin of the Name: Alo Yoga’s name echoes its vision and principles as the word Alo stands for “Air Land Ocean”. This reflects the brand's connection to nature, its holistic wellness principles and its commitment to bring the philosophy of mindfulness to the world.
  • Celebrity Fan: Alo Yoga products have often been seen on celebrities in their real-world everyday life, apart from endorsement deals. Celebrities like Taylor Swift, Gigi Hadid and Kendall Jenner have been frequently spotted sporting Alo athletic and daily wear.
  • Community Building and Initiatives: Alo Yoga is often seen placing a good emphasis on community building with community initiatives such as wellness events, supporting yoga studios, offering yoga classes in their “sanctuaries”, and supporting charitable causes on wellness and health.
  • Limited Edition Collections: Alo Yoga often collaborates with artists or influencers and puts out new limited-edition collections. These products are quick to become collector’s items among fans for their authenticity and creativity.
  • Technological Integration: Alo Yoga intuitively utilizes modern technology in their fabric. The brand attempts to provide enhanced performance, durability, and comfort with its athletic wear by incorporating anti-microbial, moisture-wicking properties, while simultaneously combining luxury fashion with performance and wellness. 

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