NAADAM goes straight to the source of the world’s best cashmere, Mongolia’s Gobi Desert, and works directly with herders to bring you high-quality, sustainable and unbelievably soft knitwear at prices that are fair for them — and for you.
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Naadam is a direct-to-consumer fashion brand that offers high-quality, sustainable cashmere clothing. The brand focuses on ethical sourcing and transparent production practices, working directly with herders in Mongolia to ensure fair wages and animal welfare. Naadam’s mission is to revolutionize the cashmere industry by providing luxurious, sustainable fashion that is accessible and affordable.
One of Naadam’s standout products is the Essential Cashmere Sweater, a classic and versatile piece made from the brand’s signature sustainable cashmere. This sweater is known for its softness, durability, and timeless design, making it a staple in any wardrobe.
Another popular item is the Cashmere Hoodie, which combines the luxury of cashmere with the casual comfort of a hoodie. This piece is perfect for both lounging and casual outings, offering warmth and style.
Naadam also offers the Cashmere Joggers, which are designed for ultimate comfort and relaxation. These joggers feature a relaxed fit and are made from ultra-soft cashmere, making them ideal for cozying up at home or running errands in style.
Naadam was co-founded by Matt Scanlan and Diederik Rijsemus, who were motivated by their desire to create a sustainable and ethical cashmere brand that supports traditional herding communities in Mongolia.