Outer

Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.

Bluebird helps brands produce low carbon + waste products and create authentic, substantiated sustainability stories. Make better, faster decisions by comparing new product concepts, re-pack ideas, and complex supply chain changes in seconds.

Littledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give you the most accurate view of your analytics & performance. It's used heavily by brands who have a mix of single-purchase items and subscriptions on their site.

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

RudderStack is an open-source customer-data platform that provides a holistic view of the customer. From there, activate your customer data in 200+ destination apps like Google Ads, Customer.io, Mailchimp, Segment many more.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Netlify is a headless commerce solution, that gives your store near instantaneous page loads. The speed comes from Headless systems communicating with decoupled frontends via APIs.

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.

Aspire helps 1,000+ brands like L'Oreal, Dyson, and the Expedia Group drive sales, increase awareness, and generate high-performing content through creators. With Aspire, you can effortlessly find new influencers, manage campaigns, create high-performing ads from content, and track ROI all in one dashboard. Plus, benefit from their in-house agency services for expert influencer program management.

PostHog is an open source, product analytics platform that provides e-commerce business with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer.

An affiliate network that connects online retailers to over 211,000+ partners around the world, increasing consumer reach and providing another source of revenue.

Text based marketing for eCommerce stores. Attentive is used mainly as a way to promote offers via SMS, or otherwise used for abandoned carts or to promote retention. Attentive also directly integrates with eCommerce platforms such as Shopify.

Affirm boasts that it can boost the average order value (AOV) customers spend when they’re shopping at your store by giving them a way to purchase your products with credit, but at a (potentially) lower cost than they would with a credit card.

Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.

ShipBob is a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands. Our mission is to help brands be more successful online by providing best-in-class logistics. ShipBob offers a growing fulfillment network powered by proprietary technology, as well as the supported and expertise needed to save brands time and money while enhancing the customer experience.

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.

Headless frontend software to build sites with the services you want, like Shopify, Stripe, and WordPress. Integrate data from anywhere: APIs, databases, CMSs, static files — or multiple sources at once.

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.