Cohort analysis tools allow D2C brands to group customers based on shared characteristics or behaviors and analyze their performance over time. This helps brands track how different customer segments behave after specific marketing efforts or product launches. By understanding customer behavior in cohorts, brands can tailor retention strategies and improve long-term engagement. It’s a powerful way to dig deeper into customer trends and refine marketing strategies.
Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Accurately track FaceBook, TikTik, Google, Taboola, partner campaigns, and affiliates. Get real-time cost updates and revenue attribution up to ad level. If your channels generate clicks - RedTrack.io can track and measure them. RedTrack is a privacy- friendly, ad-block resistant productivity tool with which customers own the data, not only the reports.
Deploy surveys in minutes to better understand your customers. Build audiences with your order and response data and sync the information and Shopify & Klaviyo to leverage the insights.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Everything you need to build a better D2C brand, business and tech stack.
