Best Vitamin & Supplement Brands

Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value. According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments? There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand. In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.

Feel Goods

Health & Wellness

Powered by fruits, plants, and the joy of creativity, Feel Goods delivers essential elements for a more grounded and uplifted state. Because when you feel good, you do good.

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BetterBrand

BetterBrand offers science-backed supplements designed to support lung, liver, and gut health through natural ingredients. Their flagship product, BetterLungs®, helps improve respiratory and immune function, while other offerings like BetterMushrooms® boost energy, focus, and mood. Made in a GMP-certified facility and tested in third-party labs, BetterBrand’s products provide a clean, non-invasive solution for better living without harsh chemicals or medications.

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Proper

A holistic approach to sleep wellness. Proper combines supplements and 1:1 coaching to help you sleep better.

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Four Sigmatic

Four Sigmatic makes crash-free coffee, almost-unbelievable plant protein, and other elevated essentials. Deliciously crafted to work wonders on your day.

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Momentous

Momentous offers a range of high-quality supplements and nutrition products designed to support various health goals, including sleep, cognitive function, athletic performance, and foundational health. Their products are formulated with clean, scientifically-backed ingredients, aimed at enhancing body and mind performance, and are trusted by professional athletes and health experts alike.

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Vital Proteins

Collagen is the glue that holds everything together. As we age, production declines. Vital Protein products focus on wellness from within.

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Hux

HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.

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Happy Viking

Happy Viking is Venus Williams' All-in-One Daily Meal Shake

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Obvi

Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.

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Belibaby

Beli is the award-winning prenatal vitamin for both him and her. Soy Free. Vegan Friendly. Science-Backed. HSA/FSA Eligible.

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Bubs Naturals

Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.

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Manual

Manual offers prescription treatments, ongoing medical care, digital tracking tools, and at-home diagnostics for various health concerns. Their product offerings include science-backed solutions for hair loss, weight management, low testosterone, erectile dysfunction, sleep issues, skincare, nutritional supplements, and more, all accessible through their online platform with support from medical experts.

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