Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Intelligent skin and hair products that fight against aging and that your body actually needs.
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GHOST pre-workout are supplements like no other, delivering energy, focus, and pump. Though they brand themselves as a sport supplement, they have built up a huge fan base in gaming.
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Truvani makes plant protein with no nasty ingredients.
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ResBiotic specializes in probiotics aimed at respiratory health, providing innovative supplements that support lung function and overall respiratory well-being. Their products harness the power of beneficial bacteria to help maintain a balanced microbiome.
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UMZU supplements are easy to trust, easy to use and easy to understand. Every supplement is built from nature, backed by science and designed to support a specific area of your health.
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begin is a children's nutrition health company that empowers parents with the knowledge and tools to optimize their children's well being. Its first product, Begin Growing-up Prebiotics is an unflavored blend of fiber powder that can be mixed into drinks or food to support kids digestive health and regular bowel movements.
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Build your ritual for a more balanced life. Elements makes plant-based rituals to power your life. Its capsules and drinks help you reset at any time of day.
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Plant People makes advanced wellness accessible through practitioner-grade supplements and skincare derived from USDA-Organic, functional mushrooms, hemp, and CBD.
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Moom creates personalized daily rituals formulated with experts that combine ancient Ayurvedic tradition with modern scientific practice.
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Planet Paleo creates collagen supplements and paleo-friendly nutrition products. Their offerings include pure collagen powder, bone broth protein powders in flavors like chocolate and vanilla banana, as well as superfood subscriptions for convenient delivery of their nutritious supplements.
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Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
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Runi is a new D2C brand behind Play Primer, a next-generation serum that's designed for sex. It can enhance pleasure and arousal by increasing stimulation and sensation in all of the right areas.
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