Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Collagen is the glue that holds everything together. As we age, production declines. Vital Protein products focus on wellness from within.
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Four Sigmatic makes crash-free coffee, almost-unbelievable plant protein, and other elevated essentials. Deliciously crafted to work wonders on your day.
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Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.
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Neuro has dedicated the past 5 years to create great-tasting products that conveniently and effectively get us in the right mental state at the right time.
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First Person's natural brain supplements are formulated with functional mushrooms and premium natural ingredients to enhance your mental state throughout the day, while supporting long-term brain health.
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Gem is a real food vitamin. It basically shrinks real food nutrients into tiny little cubes to support your daily nutritional needs with ingredients you understand.
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Rootless is the once-daily nutrition bite powered by seaweed’s astonishing health benefits that comes in three delightful flavors: Double Strawberry, Coconut Chai, or Orange Pistachio.
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Natural remedies made with non-toxic ingredients that actually work. From immune support, to tension relief and upset stomach - Hilma's products are your new medical cabinet.
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O POSITIV makes daily, dietary supplement gummy vitamins for different purposes like PMS, Digestion, and Immunity. O Positiv is on a mission to create healthy, better-for-you supplements in a category that has been historically overlooked.
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Nutri Rich is a vitamins company made for skeptics like you. They pride themselves on honest sourcing, third party testing and showing their work.
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A holistic approach to sleep wellness. Proper combines supplements and 1:1 coaching to help you sleep better.
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JetFuel produces 5 individual filler free vitamins and 3 botanical teas to support the 5 core health functions; immunity, focus and concentration, sleep, anxiety and stress and beauty.
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