Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
A single purpose, upgrade individual wellness and quality of life for conscious consumers.
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INBLOOM is a holistic nutritional brand by Kate Hudson. Each formulas is a blend of whole-food and plant-based ingredients that can easily be shaken, whisked or blended with liquid or any of your favorite recipes.
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Ovaterra are supplements that support reproductive and sexual health for men and women.
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By assessing your diet and lifestyle, with the option to integrate the results of our at-home DNA and blood tests, Vitl provides you with tailor-made supplements & vitamins alongside fully-personalised health advice to help you feel your best more often.
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Personalized nutrition. Made for your routine. Protein, Hydration, and Pre-Workout tailored specifically to your body type and fitness goals.
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The PYM Mood Chewis made with adaptogens and amino acid compounds that are scientifically proven to manage stress and anxiety.
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Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
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Comprehensive daily nutrition in a simple, healthy and delicious gummy.
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Goli Gummy is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.
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Timeline offers advanced nutrition supplements designed to promote cellular health and longevity. Their flagship product, Mitopure, is scientifically formulated to enhance mitochondrial function, helping you to stay energized and youthful. Invest in your long-term health with Timeline’s cutting-edge supplements.
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Misfits Health harnesses all that plants have to offer to make nourishing products for health and wellness.
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H.V.M.N. make nutrition for everyone, from sport & military elite performers to busy moms, executives, & innovators
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