KraveBeauty makes uncomplicated, basic products for intentional, not conventional, skincare. Its mission to #PressReset is about making skincare intentional and better for you and the environment. KraveBeauty is PETA-certified cruelty-free and vegan and includes a product recycling guide.
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KraveBeauty is a direct-to-consumer skincare brand that focuses on creating simple, effective, and eco-friendly products. Founded by beauty influencer Liah Yoo in 2017, KraveBeauty aims to help consumers “press reset” on their skincare routines by providing straightforward products that prioritize skin health. The brand’s mission is to simplify skincare and promote a more mindful approach to beauty.
One of KraveBeauty’s standout products is the Matcha Hemp Hydrating Cleanser, a gentle cleanser that removes impurities without stripping the skin of its natural moisture. This cleanser is formulated with matcha, hemp seed oil, and other soothing ingredients, making it suitable for all skin types, including sensitive skin.
Another popular item is the Great Barrier Relief, a nourishing serum designed to repair and strengthen the skin barrier. This product contains ingredients like tamanu oil, ceramides, and niacinamide, which work together to calm irritated skin and restore its natural balance. It’s particularly beneficial for those with compromised or sensitive skin.
KraveBeauty also offers the Kale-Lalu-yAHA, an exfoliating toner that gently removes dead skin cells and promotes a smoother, brighter complexion. This toner is formulated with glycolic acid, kale, and other nourishing ingredients, providing effective exfoliation without irritation.