Go deeper with your skin care rituals and experience the transformative benefits of our award-winning and cruelty-free formulations, thoughtfully designed to give you the most dewy and radiant glow.
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Then I Met You is a contemporary Korean skincare brand founded by Charlotte Cho. The brand draws inspiration from the Korean cultural concept of "jeong" - a meaningful connection that can develop with people, places, and things. This philosophy is reflected in their approach to skincare, which emphasizes creating deeper connections through intentional self-care rituals.
The brand's product line focuses on innovative Korean skincare formulations that combine heritage ingredients with modern science. Their flagship product is the Living Cleansing Balm, known for its sorbet-soft texture and makeup-removing capabilities. Other key products include the Essence Light Sunscreen with SPF 50, Soothing Tea Cleansing Gel, and the Bong² Bounce Cream. All products are cruelty-free, free from artificial colorants, parabens, silicones, and alcohol, and are formulated to work together in a cohesive skincare routine.
Charlotte Cho's connection to Korean beauty was solidified during her five years living in South Korea. After experiencing Korean skincare firsthand, she launched Soko Glam in 2012 to curate K-beauty products. This eventually led to the creation of Then I Met You, where she moved from curation to crafting her own products. The brand emphasizes sustainability through recyclable packaging and ethical manufacturing practices, working with certified manufacturers in South Korea. They also contribute to the AAPI community through fundraising and cultural events, embodying their commitment to creating meaningful connections beyond skincare.